China'S 500 Most Valuable Brand List Is Released, Hongxing Erke Is On The List Again.

In June 28, 2012, the world's brand laboratory evaluated and released the 500 most Chinese products in 2012.

The list is released in Beijing, which is based on financial analysis, consumer behavior analysis and brand strength analysis.

Hongxing Erke's brand value increased by nearly 3 billion yuan compared with last year. With the brand value of 13 billion 39 million yuan, it was once again selected as "China's 500 most valuable brand".

Professor Nobel, chairman of the lab and winner of the 1999 Nobel prize in economics, said: "brand is the language of world communication, enterprises need brands, and countries need brands."

Since its founding, Hongxing Erke group has taken the brand as the strategic direction of enterprises, constantly enhancing the brand's influence in the domestic and international arena. Under the increasing competitive strength of products, terminal services and event marketing, the promotion of product quality and brand value has been widely recognized by consumers.

Especially in overseas markets, sales territory covers many countries and regions such as Europe, Southeast Asia, the Middle East, North and South America, Africa and so on.

In 2011, Hongxing Erke brand value exceeded 10 billion, which laid a new milestone for its brand building, stood at a new starting point and faced new goals.

Adhering to the brand spirit of "TOBENo.1 towards the first", we continue to step by step through sports marketing, new product promotion and other means to steadily accumulate brand assets and reputation, including early this year, forcing many local clothing brands to win the Australian Open tennis competition, launching long-term cooperation, becoming the official partner of the WTA finals, in-depth cooperation with the events held in Istanbul, Turkey in 2012 and 2013, and creating the new category of "mini T" to create the most fashionable fashion items in summer.

The continuous outstanding performance has made Hongxing Erke recognized by the industry and government departments, and has won the honor of "China famous trademark", "China famous brand", "national model labor relations harmonious enterprise", "Asian brand top 500", "Forbes" Asia 200 excellent "and so on.

These honors are recognized by the community from Hongxing Erke brand, and also the driving force for Hongxing Erke to continue to build its own brand and build the world famous brand in the future.