Shanghai Textile New Product Development Seminar Discusses Fabric Development Trend

More than 10 guests, including leaders of industry associations, international trend experts, academic scholars and powerful entrepreneurs, were specially invited to deliver and share in-depth five parts: strategy and practice, materials and technology, special forum, trend and design, and summary report.

country spin The product development center will be in Shanghai The 14th (2012) National Symposium on new textile product development was held. With the theme of "discovering demand, integrating resources and orderly innovation", the seminar focused on analyzing the new driving force and new mode of product development of Chinese textile enterprises in response to the new situation. In view of the new demand and combining with the new advantages, leaders of industry associations, international trend experts and More than 10 guests, including scholars and entrepreneurs from colleges and universities, delivered and shared in-depth five parts, namely strategy and practice, materials and technology, special forum, trend and design, and summary report.

Strategy and practice Forum

Current situation and demand analysis of clothing industry

Chen Dapeng, executive vice president of China Garment Association

From fiber textile to related resources, to equipment, a complete industrial chain makes China's textile industry have a very strong international competitiveness. But we can see that, especially since last year, China's clothing industry has faced many difficulties and pressures. From January to April this year, the number of clothing exports increased by 5.28, and the amount increased by 1.77; Since the second half of last year, the domestic market demand is also sluggish.

from Fabric To clothing, we need close cooperation and union. If you can't make a good garment, the fabric can't reflect its due value. Upstream and downstream enterprises penetrate each other, our fabric enterprises extend to do clothing, clothing enterprises participate in fabric enterprise innovation. This kind of combination can use the power of our industrial chain to produce a kind of creativity and innovation that connects the preceding and the following. It is related and can form a higher level national industrial value chain in the new development period. The high-end value chain is an important foundation for us to build a strong textile country.

Based on enterprise culture, surpass market demand and realize development and innovation

Zhang Jianxiang, general manager of Lutai group and director of technology R & D Center

Let's make an exchange from four aspects. The first is to integrate the advantages of the industrial chain. Lutai is the wind vane of product development based on the middle end demand. Users move forward, push forward layer by layer, integrate the advantages of the industrial chain, carry out intensive innovation, and realize the development of cotton to the complete industrial chain. Second, the development of Lutai fabric is made from raw materials and materials. Third, establish innovation mechanism, build innovation team and accumulate innovation culture. Fourth, deep market research, leading customer demand. New product development should not only meet the market demand, but also lead the market demand. In fact, it is also a way of life.

Establish a competitive R & D management system

Liu Gangzhong, deputy general manager and chief designer of Shandong Nanshan Textile Clothing Co., Ltd

The era of low labor cost has passed. In this case, how can we improve the market competitiveness of our products? I think it should be from two aspects. One is brand. To put it simply, all brands must have something that others don't have. Therefore, to be a brand, there must be innovation. The second is service. Comparing our enterprises with Italian enterprises, we are faced with a big problem in marketing. Italian enterprises have no limit on the order quantity and the delivery time is very fast. Why can we do this while Chinese enterprises can't do this is because Chinese enterprises often produce with customer samples, It is impossible for us to shorten the delivery time. Therefore, in order to improve the service level and achieve rapid response, we must have our own products to guide the market.

Fashion fabrics come on

Yan Huaying, general manager of Guangdong Jianye Textile Co., Ltd

The insight and interpretation of fashion trends can make fabric enterprises have the first mover advantage, which is an important first step for the rapid rise of fashion fabrics. Fashion fabrics should be based on the needs of customers. Customers are our best tutors, who can urge us to make fashion fabrics faster. All innovation is based on the resources of the supply chain. It is very important to communicate with the upstream and downstream. Only by improving the new process and using new equipment can we win the competition. In order to make the popular fabrics quickly, the most important thing is to focus on the interior of the enterprise and create an innovative organizational platform. The last link of the fast rise of fashion fabrics is to serve customers quickly. Only by helping customers succeed can new product development have value and bring benefits to enterprises

{page_ break}

Technology and materials Forum

Innovation driven by demand and brand building with innovation

Yu Fengbin, Tiannuo photoelectric materials Co., Ltd

Enterprises to promote brand building, mainly through the following aspects: first, through the development of new products to build brand, the company attaches great importance to the construction of R & D institutions. Second, by improving product quality, the company has established a strict quality inspection system to ensure that each product is qualified. Third, through high-quality service, including pre-sale, in-sales and after-sales, to provide customers with a set of solutions to achieve common growth with customers, so as to enhance the reputation of the brand. Fourth, standardization. Tiannuo innovates the system, and actively participates in the revision of national standards and industrial standards to improve the influence of its own brand. Fifth, through the protection of intellectual property rights to provide protection for independent innovation and build a brand.

The present situation and development direction of textile material optimization

The research and development of a new product, in addition to material, also includes fashion, function, environmental protection, life cycle.

From the technical point of view, new processing means, special processing means, old materials and new methods should be adopted to intensively utilize raw materials, improve the production rate, reasonably mix the materials and give full play to the maximum efficiency. From the economic point of view, the means is excellent, general raw materials can replace good raw materials, balance the sales price. From the market level, fiber materials have become the selling points of products.

Research focus and development direction of personal protective equipment

Shi Meiwu, Professor of Quartermaster Equipment Research Institute

At present, the reasonable combination of domestic flame retardant fiber and modified fiber can greatly improve the cost performance of flame retardant fabric, and the flame retardant performance has reached or exceeded the foreign level. Domestic people have the fear of "radiation". The existing civil electromagnetic radiation protective clothing has protective effect, but it is not necessary to protect in the people's living environment. Electromagnetic radiation protective clothing is personal protective equipment, that is, labor protection articles, only suitable for the protection of professional personnel.

Style and functional finishing of new dyeing and finishing technology

Wu Shaoxin, manager of sales management department of Guangdong Demi Fine Chemical Co., Ltd

function textile The direction of development is the diversification of fiber raw materials and the conformity of functional and structural properties of fibers. The molecular structure, material collocation and morphology of fibers are designed according to the required textile properties, so as to show the functionality of textiles. In recent years, the focus of functional product development is the conformity, super refinement and high simulation of multiple functions. The requirements of functional finishing are generally environmental protection, safety and durability. For environment-friendly textiles, in the manufacturing process, there is no pollution to the environment and no harm to consumers. The materials can be recycled and recycled, and the textile waste gas can be degraded.

{page_ break}

Development and development direction of functional fabrics and clothing

Hu Junyan, senior researcher and doctoral supervisor, Department of textile and garment science, Hong Kong Polytechnic University

The current fabric products, I personally think, are the features of function, diversity, delicacy and environmental protection. More and more functional fabrics appear, need our developers to provide a better description, we are currently functional research, are based on the needs of the final product development.

In the design of clothing products, the first is to be safe; Secondly, the clothes should be comfortable to wear; Third, clothing can improve your athletic ability. To achieve these goals, you need to combine technology with fashion.

Trends and Design Forum

2013 / 2014 autumn / winter fashion trend orientation

Zhao Litao, designer of fashion trend center of China Textile Information Center

In 2013 / 2014, the colors were mainly neutral and natural, with pink embellishment. Purple and blue were some of the key colors.

We will explain four topics. The first one is Gamification. What is Gamification? In this Gamification theme, it can be said that it is the embodiment of the potential childhood fun. For people today, it is more diversified. The second theme is interaction. The concept of interaction comes from the communication between people and objects. We interact with many products every day, including the formation of a dialogue relationship with many dimensions or levels. The third theme is slowing down, which is contrary to other themes and runs counter to the fast pace. The fourth theme is neoclassical, which contains a lot of decorative techniques.

Fashion trend of international textile fabrics in autumn and winter 2013 / 2014

Ms. Greer Hughes, Asia Pacific trend director, stylesht

In this season, what we emphasize is to reevaluate our tense and busy life. When the fast pace of modern times oppresses us, our life is covered by a large number of machines and overwhelming information every day. We are forced to live in the booming digital era. Stylesidht proposes to let modern people spend more thoughts, Turn off our mobile phones to think. We have summed up four themes of this season: strange, changeable, boastful and precise. Each theme reflects different elements, so as to regulate the important things in our life.

Research and development direction of sports functional clothing materials

Liu Rui, R & D Manager of Beijing lining sporting goods Co., Ltd

How do we judge the value of a sports product. There are four principles. The first is function and simplicity; The second part is called real details; Third, we call dynamic lines and situations; The fourth part, the balance and harmony between the elements.

Sportswear trends and purchasing direction, there is no standard answer, just my personal understanding. The first is Chinese style; The second is the combination of function and beauty; The third is adjustable and detachable; The fourth is the application of special accessories, reflective materials or some special webbing; The fifth is the mature garment technology, seamless sewing, ultrasonic cutting and laser cutting; The sixth is the combination of sports and fashion.

Design and visual marketing model of fast fashion brand

Han Yang, executive director of China Fashion Designers Association

Fashion brand design system, which has three characteristics, the first is the advance of fabric development and procurement. The second is to develop products according to customer feedback system; The third is global information collection and material procurement.

In the marketing mode of fast fashion brand, customers purchase independently. Like supermarkets, they can attract, select, try on and check out quickly. Fast fashion brand, the word "fast", is not only popular information. Goods are updated very quickly. It is necessary to reflect the circulation and flow of people in the shop through fast things, so as to improve the sales volume of the store, so as to lower the product price of the store.

Discover demand, integrate resources and innovate orderly

Li Binhong

When the number of brands in the market is increasing and the products are becoming more and more homogeneous, consumers tend to choose products with personal unique feelings, novel concepts, or spiritual identity, that is, social culture and consumer emotional needs become more and more important. Through technological innovation and design creativity, enterprises need to develop products that make people feel refreshing in appearance style and functional characteristics (such as texture, feel, moisture absorption). As clothing enterprises will pay more attention to specific consumers, specific markets and specific products, brand concept will shift from focusing on products to focusing on lifestyle, so fabric suppliers must also transform from providing single products to providing information services and resource combination.

The core of improving product competitiveness is to continuously create customer value, that is, to discover customer needs, to make full use of and effectively configure various production factors, to develop a product to meet this demand, and to be able to manufacture and market at a reasonable cost. In the final analysis, there are two basic aspects in the construction of product competitiveness. One is to integrate resources, obtain comprehensive competitive advantages, and construct structured product development organization and process; Second, focus on products and cultivate the ability of product design oriented by customer needs. Both are indispensable.

The innovation of textile products can be imitated and copied quickly. The acquisition of product competitiveness depends on the construction of customer value oriented customer demand driven product development organization and process, which organically combines product planning, design, production and marketing, starting with the presentation of customer demand and finally the solution of customer problems.

Fashion, function, ecology and environment friendliness become the key elements of product design. With careful insight into different needs and diversity, enterprises will be able to achieve faster growth and richer profits.