Medium Rare Clothing Boutique Settled In Sanlitun, Beijing

Medium Rare is located in the most upscale business district of Beijing, Sanlitun Village North District (Alexander McQueen upstairs), which is a pioneer in all parts of the world.

Boutique.

Medium Rare has a history of 16 years in Hongkong and opened its first branch in Beijing, China this year.

Taking advantage of this opportunity, many brands introduced by Medium Rare were first landed in Beijing and even in China.

Medium Rare was founded in 1996.

The most forward-looking vanguard fashion group.

In the past 16 years, Medium Rare has continuously explored and supported outstanding brands from all over the world to provide the best choice for a vanguard fashion enthusiast.

Act as

Medium Rare, the forerunner of the market, is honored to present the world's vanguard fashion brands for you, including: TheViridi-anne, nude:masahiko Maruyama, Lost & Found, InAisce, OBSCUR, SiVA, incarnation, Noize, "", "and so on.

With the opportunity of Medium Rare June 8th Grand Opening, two Japanese fashion designers were invited to the scene.

Brand: The Viridi-Anne

Brand: XIN

The Viridi-Anne:

Designer: Okuraba Zhimin (Tomoaki Okaniwa)

Designer Okuraba Zhimin was born in oil painting, but after graduation, he chose to develop in the field of fashion design.

In 2000, he established the menswear brand TheViridi-Anne, which has been a great success in Japan.

In just a few years, he pushed the brand to the international market.

TheViridi-Anne's clothing can be seen everywhere in vanguard boutiques all over the world, and its popularity can be seen.

The root of Okuraba Zhimin's design thought is the "Silence" in Japanese traditional aesthetic consciousness, that is, a simple and calm balance.

XIN

Designer: Hirokazu Tanimoto

XIN's brand has not been established for a long time, but it has caused a lot of vibration in the Japanese fashion industry in a short time.

MediumRare is also honored to become XIN's exclusive agent outside Japan.

Under the guidance of minimalism, XIN is more searching for the essence of things, concentrating on the beauty of material itself and the skillful skills of tailoring technicians.

Even if time changes, the essence of clothing will not change.