Xiangshan Women'S Clothing Has Been Added To European Elements.

Fan Xun Max series of women's wear brand conference was held, and more than 100 sets of European style women's clothing were launched at a time, and Xiangshan's first women's clothing brand was announced in high profile.

The impact of the financial crisis on knitted exports is increasingly apparent.

A statistics show that in the first two months of this year, the delivery value of knitwear in the county decreased by 1.2%, of which 50% of self operated exports dropped.

"The world financial crisis is coming, it is the opportunity for enterprises to get rid of dependence on exports and expand the domestic demand market. We have chosen the breakthrough of women's clothing with the banner of fashion."

He Xiangang, chairman of fan Xi Max clothing company, is obviously confident.

In fact, the high added value of women's clothing has attracted several knitting enterprises in Xiangshan to join the production line.

In Japan, the sales department and product research and design department were set up. The Japanese fashion industry talents were used to quickly design all kinds of teenage fashions that are going to be popular around the country. Orders for this year are already full.

Recently, in the fashion festival held in Korea, the name brand garment company made a $3 million order with a total of two women's wear and sports and leisure knitted garments, making a profit of 900 thousand dollars.

Brand management is to get rid of the dilemma of "dressing for others".

Women's clothing enterprises in Xiangshan began to "replicate" the operation mode of international famous brands, so that others could process their own OEM.

At present, fan Xun Max clothing company has more than 20 manufacturing enterprises in Guangzhou, Hangzhou and other places, and has worked with Shanghai Bailian, Yintai department store, Hangzhou Jie Bai and other top Yangtze River Delta department store businesses to enter the department store counters, and set up exclusive stores in large and medium-sized cities in China.

It is understood that in order to encourage enterprises to actively explore the domestic women's clothing market, Xiangshan county has issued a special support method.

When the enterprise builds its own brand, on the basis of last year's increase in domestic sales of 1 million yuan, the government will give a reward of 2%, and the establishment of the exclusive store will give a subsidy of 100 thousand yuan.