Comment On The Market Layout Of Foreign Trade Shoe Enterprises "From Point To Area"

Big brands need to have a better understanding of the market, further consolidate their brand and set up distinct brand flags. Small brands need to continue to promote their brands and achieve strategic layout from point to point.

China's footwear exports have bid farewell to the continuous growth trend in recent years. Customs data show that in 1-2 months, China's total export shoes 1 billion 460 million pairs, a year-on-year decrease of 13.8%.

At present, there are many shoe enterprises in China mainly in the foreign trade market. In the past two years, due to the appreciation of the renminbi and other reasons, our main foreign trade oriented shoe enterprises' orders are frequently reduced and profits are gradually decreasing.

In 2012, the export volume of China's footwear industry dropped by 5.3% compared with the same period last year.

In Chen Dai Town, Jinjiang, there is the largest shoe material market in the country. Facing the sudden attack of export situation, many dealers complain that the days are bad and sales are shrinking.

Some enterprises have orders but can not recruit people, and some enterprises have a sharp reduction in orders.

According to the survey, most small and medium enterprises belong to the OEM processing enterprises. The technology is relatively backward, and the market competitiveness is weak. Most enterprises are unable to finish the original orders, and now the orders have been greatly reduced. Even some enterprises are facing a shutdown because they do not have enough orders.

"In the future, the pressure on outward oriented enterprises will be even greater."

According to the current export situation, Mr. Xu, who specializes in shoes trade, thinks that the rising cost of raw materials has led to the rise of labor costs in 2012, which has restricted the development of enterprises.

However, under the current economic situation, shoe manufacturers should exploit the market with high quality products.

It is reported that many visionary foreign trade shoe and clothing enterprises have been preparing for the rainy day in hardware and software, making use of the opportunity of RMB appreciation to carry out equipment upgrading and upgrading, so as to reduce costs and improve production capacity and product quality.

Therefore, in the melodies of price increases, mergers and acquisitions and integration, the shoe industry brand will follow the trend and explore new markets from the development of enterprises themselves.

Big brands need to have a better understanding of the market, further consolidate their brand and set up distinct brand flags. Small brands need to continue to promote their brands and achieve strategic layout from point to point.