Olympic Games Dongfeng Global Sports Brands Gather In Beijing

The fourth Asian international sporting goods and Sports Fair (ispochina08) opened in Beijing in February 24th.

The three day exhibition was moved from last year's National Agricultural Exhibition Center to a larger and more modern China International Exhibition Center (CIEC), which fully reflects the continuous growth of ispochina, as well as the witness of the rapid development of China's sporting goods market in the Asia Pacific region.

Ispochina08 has 5 exhibition halls: Bodybuilding / fitness, bicycles, ski venue development, board, outdoor sports, textile fabrics / yarns, the number increased significantly compared with last year's exhibition.

Ispochina08 is the first comprehensive trade exhibition platform covering all segments of the winter sports industry for the first time. It includes not only the rich sporting goods and sports fashion products (including equipment, clothing, footwear and accessories), but also winter sports facilities and infrastructure.

The Beijing Olympic Games, held on August 8th - 24 this year, made 2008 the most important year for China's sports industry, and the Asian sporting goods market is also growing rapidly. All these positive factors plus a large number of high-quality exhibition brands add unprecedented attraction to ispochina08.

The 329 brands of the exhibition (2007: 300) include BlackYak, Kailas, ArcticFox, Asolo, Bailo and other international famous brands such as China and Asia, as well as Korean famous brands such as KolonSports, USA Teva, Anky, Mil let, Montana and so on.

"Thanks to our recent partnership with the ActionSportsRetailer, ASR, Health+FitnessBusiness (HFB) and OutdoorRetailer (OR), the three largest sporting goods trade exhibition in the United States," Zhang Zhang, director of the Beijing Office of the exhibition, said: "ispochina is expected to attract more American brands to participate in the exhibition in the future," said Zhang Zhang, the news agency.