Footwear Business Collective Plus Channel, Clothing Line To Expand

Fast becoming domestic

After the first two B2C, one of the biggest online shoe cities in China, you bought the clothing channel quietly in the near future, and began to accelerate the expansion of the category.

At this point, the current domestic market top footwear B2C has been on-line independent clothing channel.

Is changing to a shoe and clothing mall.

Unlike other footwear B2C, the main sports apparel is different.

The best buy online shoe city launched the men's wear and women's clothing two major channels, the merchandise positioning for the high quality, fashionable business dress and casual wear.

At the beginning of the line, there were ten brands and thousands of styles of fine costumes. Li long, Theme, Ji Houfeng and other brands have been sold on shelves. BELLE's high-end clothing brand law Renault and Lang Wen series are also on sale, and will introduce more famous brands at home and abroad in the future.

CMO Xu Lei, an online shoe city, said: the clothing channel is currently in the trial stage, and its line is designed to meet users' diversified purchasing needs.

At present, the company does not offer higher sales and profit requirements for clothing category.

From the on-line three weeks, men and women's clothing sales exceeded expectations, but also further promoted the sale of footwear.

At the same time, due to the location of the online shopping mall with quality and fashion as its location, unlike other B2C websites, it has rapidly accumulated more than 1 million online shoppers who focus on quality and fashion in 8 months.

This differential positioning has also won the favor of a large number of clothing brands.

Xu Lei said that a large number of apparel brands that had already launched online sales all hope to join the excellent shopping platform, mainly because the positioning of the main brand and quality of the excellent buyers is more in line with the needs of the garment enterprises.

However, the online shopping mall is also very careful in choosing the clothing brand.

Previously, the online shopping mall has launched sports apparel in the sports hall, including Nike, Adidas, CONVERSE, Puma, CAT, Columbia and other famous sports and outdoor brand clothing.

And the launch of the clothing brand for men and women will create a new market, attracting more and more different types of consumers through the positioning of high quality and fashion.

At the same time, in order to celebrate the "full moon" of the clothing channel, the best buy online shoe city launched this week's "crazily buy the May day final piece". Besides the above products, the audience will participate in the full 200 back to 200, and the full 368 will be reduced by 50.

Statistics show that the online shopping mall of excellent purchase was launched in July 2011, the order was exceeded 1000 orders in August, the order was over 3000 in September; the peak order was over 5000 in November; the peak order exceeded 10000 in March 2012; at present, the company had a daily average of more than 7000 singlets, with more than 1 million registered users, and more than 1 million items were sold.