Domestic Enterprises Need To Take Off, And Shoe Companies Can Learn From The Three Elements Of Brand.

A factor is a series of designs used to distinguish and mark brands.

The precise design and selection of brand elements can enhance the audience's awareness of the brand, and at the same time promote a strong positive brand association. This is of great significance to the sustainable development of the brand and is also the key to a brand's sustainable growth.

Brand name, consumer first impression

Brand name is the first element of brand composition. It often reflects the core content of products, and is also the first hurdle for consumers to produce brand associations.

Good brand names should be as concise as possible, and make precise positioning of product attributes and advantages.

The interest and uniqueness of shoes are the guarantee for the widespread dissemination of brand names, and creativity is crucial to the lasting possession of brands in the minds of consumers.

Lenovo computer technology development from the characteristics of the industry, brand naming generalizes the industry's most essential needs of the development of the endless imagination and creativity, is a high degree of summary of the industry, but also for their own development provides a driving force and direction.

Brand logo deepens image memory

Brand identification is a visual literal plation of brand name and enterprise spirit. Making a suitable brand symbol or character is of great importance to the promotion and dissemination of brand.

The logo often has two forms of abstract graphics and text, and most of the identities are in the form of two combinations. On the one hand, it can deepen the consumer's memory of brand names through words; moreover, consumers use the unique visual image to modify the brand, and make a two memory of the brand.

The cartoon image is a kind of brand identification form selected by shoes enterprises. It is difficult for each brand to design its individuality and tension.

Boli food company uses cartoon characters as the main vision. The image of the girl in red can attract the attention of the target audience and deepen the recognition of the brand. This also directly promotes the market performance of its products, such as seaweed and polo.

Advertising language triggering emotional resonance

Generally speaking, a slogan conveys the selling points and persuasive messages of a brand, which plays an important role in the marketing process.

Advertising language is the most important means of brand promotion, because it summarizes what consumers are most eager for, and shoe companies firmly grasp the uniqueness of the brand, and quickly establish brand equity.

No matter what form of advertising language, it is for brand sales.

Domestic sports brand can not be overpowered under the guidance of "JUSTDOIT".

This simple and profound slogan is the perfect and concise spirit of sports. This firm and courageous attitude towards life has successfully created a fearless realm of Nike.