More And More Clothing Companies Try To Shop Online.

Recently, reporters in Zhejiang Ranshall Vedin Clothing Co., Ltd., saw two online salesmen are carefully designing the online store image.

Since last year, "Langsha" has successfully registered the two largest online clothing brands, "think" and "only". Since its first online store in Taobao mall, it has sold more than one million yuan in just a few months.

This year, "Langsha" intends to change the mode of consignment sales and take over the online stores.

along with

E-commerce development platform

"More and more clothing companies are paying attention to online store sales, and many companies feel good about trying online shops."

Ranshall Vedin, vice chairman of Zhejiang Clothing Co., Ltd., Gu Jieping, told reporters that with the popularity of Internet sales, some clothing enterprises in our county began to seek new ways to expand, and online shop is undoubtedly the first choice.

According to the application report of China's apparel industry in 2011, in the second quarter of last year, the scale of China's online retail market reached 192 billion 400 million yuan, of which clothing sales amounted to 44 billion 500 million yuan, an increase of 8%, an increase of 68.9% over the same period last year.

Clothing, as the most popular online shopping product, is attracting more and more attention.

Network competition products avoid homogenization

After the successful pformation of "Yu exhibition printing and dyeing" in an Chang, it has developed into the clothing industry of the individual character. The enterprise has set up its own clothing sales website, selling customer groups to locate young people between 18 and 25 years old.

"People of this age group belong to the online shopping crowd. The clothes they buy are not necessarily brand names, but they require personalization."

Chen Jianding, the head of the company, has a clear path to sell the Internet. For this reason, he invited a network supervisor from the United States to take charge of network sales.

According to statistics, last year, our county's clothing e-commerce platform has reached more than 1000.

In the face of such a hot market, it is very important for apparel online shopping market to develop and avoid similar pain.

Homogenization competition also means price war. It is very difficult for the new platform to find a product with high gross profit rate and high repeat purchase rate.

The clothing enterprises in our county must create their own characteristics and brands while touching the net.

The person in charge said.

Optimistic about the prospects of Internet sales

According to the statistics of the county's Bureau, in 2011, there were 43 clothing enterprises above Designated Size, with a total assets of 19 billion 171 million yuan, an annual output of 102 million garments, a total industrial output value of 4 billion 732 million yuan, a sales income of 4 billion 666 million yuan, and a total export volume of 395 million US dollars, an increase of 3.6% over the previous year.

The development of clothing enterprises in our county is looking for new ways to expand into the field of e-commerce, and become the best shortcut for enterprises to find terminal customers.

Xu Jiajia, chairman of Shaoxing Zhenhai Garments Co., Ltd., located in Ping Shui, is actively preparing to enter.

Xu Jiajia said he is very optimistic about the development prospects of Internet marketing, which is also a good way for clothing enterprises to expand their reputation and expand their terminal customers.

Reporters interviewed found that many clothing enterprises in our county expressed great interest in online shops. They have included online stores in the development goals of enterprises, and some are trying to combine the new models of entity stores and online stores.

Professional talents become "meat and potatoes"

Xu Jiajia told reporters that most people who lack online shop are professionals, such as professional online shopping guidance, network marketing staff, shop supervisor and so on.

"At present, most clothing enterprises in our county are open to online stores, most of which rely on professional institutions. However, due to geographical differences, limited understanding of corporate culture and products does not necessarily achieve good results."

Gu Jieping also felt deeply about this. She said, as an enterprise, if you want to get involved in network marketing, you must have a professional sales staff, just like an enterprise doing foreign trade, you must have

The industry suggested that for the newly launched clothing enterprises in our county, whether the relevant departments organized clothing enterprises to open special recruitment fairs in Hangzhou, Shanghai and other tertiary institutions, because relatively experienced professionals, students are better recruited, and after the training of enterprises, it is more conducive to the stability of the team.