How Does China'S Cloth Shoes Break Through The Convention And Start The Brand Influence?
In the marketing market, brand It is nothing more than an image packaging of enterprise products. No matter where it is, the packaging of product image has always been the main concern of business enterprises. Brand plays an important role in product sales of the whole enterprise. It plays an important role in shaping a loyal customer base. This is what marketing expert Lauter said at the beginning of this year's Marketing Summit. "Brand is the soul of enterprise products."
In the fashion shoes manufacturing, the concept of brand is more and more deep into the development of various enterprises, through the research and development of enterprise products, marketing and other links.
For example, the highlight of building a brand of sports shoes enterprises is to bring forth new ideas, expand the influence of brands by relying on top stars or related events such as NBA. Leather shoes enterprises are relying on the products of high quality and stylish leather characteristics to conquer the market and expand the brand appeal; while cloth shoes enterprises have been pulling the most high-end brand value under the traction of "outdoor and leisure" market in the past five years, the main reason lies in their exquisite R & D technology and unique marketing techniques. This is the best secret for outstanding brand shoe enterprises in the 2012 brand building to stand out.
Among them, Snoopy is a leader of this cloth shoes brand team, how to break through the conventional and efficient brand.
Effect
How to achieve fast and accurate approach to market trend design? How to drive the market consumption concept and make a maximum volume of cloth shoe subdivision marketing market? Snoopy seems to have his own magic trick.
At the same time, this inevitably caused many discussions among the industry.
Media observation
Since the birth of the first pair of CONVERSE shoes and the symbol of American fashion culture,
Cloth shoes
Then the market was triggered by a surge of sales.
A lot of smart shoe makers are caught up in another difficult situation as they spy into the market.
Because the market size of China's cloth shoe area is small and its brand awareness is low, it is still unable to win a large scale on the big scenes. There are also "changes" in the brand positioning and so on. This undoubtedly gives the domestic cloth shoes enterprises a heavy head to develop.
With regard to the entry of Snoopy and other international shoe brands, the industry and media alike agreed that the first part could fill the local blanks in the domestic cloth shoes market.
Brand introduction
In my spare time, I would like to trace the introduction of Snoopy brand in China. I believe that many people will be refreshing. Many people will automatically associate it with the Pombo shoe industry.
Indeed, as the sole agent of the Snoopy brand, the Pombo shoe industry itself has an immeasurable strength of the enterprise. Guangzhou Pang Bo Shoes Co., Ltd. was formally signed in 2006 by the United States joint company.
Through in-depth market research, and relying on its keen market insight, the company accurately positioned the brand in the perfect match with casual clothes, so it has become one of the top brands of casual cloth shoes in China after fashion shoes and sports shoes, and has won the only authorization of Snoopy in the mainland of China in one fell swoop.
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