Interview With Li Jiangang, Director Of Shenzhen Underwear Exhibition, Fashion Encounter Culture

After 7 years of development and exploration,

Reporter: after 6 years of accumulation, what breakthroughs have been achieved in the scale of this underwear exhibition?

Li Jiangang: the seventh Shenzhen international brand underwear exhibition area has increased from the last 36 thousand square meters to 51 thousand square meters, and the exhibition hall has expanded to 1, 5, 9 three venues. The exhibition scale is the largest ever. The exhibition area has reached a large span, and the number of exhibitors has exceeded 500.

Love, Ann Li Fang, Mani fan, Wacoal, Ordifen, ancient and modern, olenon, Virginia, AGG, sisel, ezah, Xue Xianli, AI Shan Shan, Ma Hua Martha, Mei Si, Shi Ting, Sisi princess, Cai Ting, Ya Ni Ni, Jian Er Bao, Huang Zi family and so on hundreds of underwear brands and many men's underwear brands will be unveiled at this exhibition.

The exhibition area of this exhibition is more scientific, reasonable and more complete than last year. For the first time, the international brand area, home furnishing area and campus area were established, which greatly enhanced the quality of the exhibition and enriched the cultural connotation of the exhibition.

The newly added hall 9 is mainly composed of 6 parts: the international brand underwear area, the home clothing area, the international fabric area, the Chinese underwear culture concept exhibition area, the underwear and fabric comprehensive area, and the mechanical equipment area.

In order to ensure the effectiveness of the exhibition, the organizing committee has increased the professional audience's invitation to strive for more franchisees, agents, shopping malls, representatives and professionals to visit the exhibition.

Reporter: what is the change of brand this year compared with last year?

Li Jiangang: at present, the exhibitors are famous internationally except for the last major underwear brands.

Reporter: from the sixth Shenzhen underwear exhibition, we can see that the exhibition is a highlight of the exhibition. What are the new changes in the group's participation this year?

Li Jiangang: the scale of local groups has been greatly improved compared with previous years, and industrial clusters have increased.

Shenzhen Gongming, Foshan South China Sea, Zhongshan Xiaolan, Puning quicksand, Shantou Chen shop, Jiangmen lotus pond and other underwear gathering areas will intensify efforts to continue group exhibitions.

It is worth mentioning that home furnishing exhibitors have made significant breakthroughs in this year's exhibition: the fashion home furnishing industry Development Research Institute of Shantou has carried out more than 20 high-profile home furnishing brands such as Katie, Anzhi, Mu Long Shi Jia, Qi Rui, RUSI Fei and other high-profile appearances at the seventh Shenzhen lingerie Exhibition.

The first admission of the campus is one of the highlights of this year's exhibition. The integration of colleges and exhibitions further illustrates the cultural achievements of underwear education, applies theory to practice, highlights the intersection of underwear exhibition and underwear culture, and creates a grand meeting of underwear, fashion and culture.

With the historic leap of the exhibition area, the participation of more world-famous brands and the further promotion of the promotion efforts, we believe that the seventh Shenzhen international brand underwear exhibition will go to a new level in terms of popularity, professional audience and exhibiting effect.