Color: The Code Of Fashion Industry

Everywhere color

In the sky after the rain, bright sunlight refracts a beautiful rainbow through thin water vapor. Careful observation will show that the gorgeous rainbow is composed of ribbons arranged in red, orange, yellow, green, blue and blue. During the Renaissance, Leonardo da Vinci discovered the beauty of rainbow color arrangement. In the middle of the 17th century, Newton found that sunlight through a prism can also produce a rainbow, and revealed that sunlight is composed of these colored lights

Sunshine gives life to all things, but also brings colorful colors to nature: green leaves, golden yellow sun, dark grey stones, colorful flowers

Human beings marvel at the infinite beauty of nature, and apply these beautiful elements to every corner of life, so we have a gorgeous world full of colors: delicious food, warm and romantic furniture, comfortable and convenient cars

Of course, our clothes are the most colorful.

Good "color" clothing consumers

Scientific experiments have proved that in the first 20 seconds of observing objects, the sense of color accounts for 80%, and the sense of shape accounts for 20%; After 2 minutes, color perception accounts for 60%, body perception accounts for 40%, and after 5 minutes, color perception and body perception account for half, and this state will continue. It can be seen that the color gives a vivid, fast, objective, clear and profound impression.

Think back to the process of buying clothes. When we passed a clothing shop window, the first thing that attracted our attention was the color of the clothes. When we choose clothes, style and color are the most important considerations. If a clothing style is appropriate, but the color is unacceptable, we are likely to give up the clothing.

"For ordinary consumers, when buying clothes, they usually pay attention to color first, and everyone has their own color preferences." Mr. Shao Ping'an, vice president of Datacolor, said, "Color saturation, lightness and other indicators will directly affect the expression of clothing and then affect sales."

Therefore, color It often determines the fate of clothing in consumers' minds.

Think back to our wardrobe, what colors do clothes have?

Black and blue formal clothes, yellow, red and white sportswear, beige casual clothes, red and white dresses

Clothes with different functions are related to certain colors: black and blue symbolize solemnity, seriousness and reason; Yellow and red symbolize vitality, brightness and passion; Beige symbolizes nature, comfort and simplicity; White symbolizes purity and eternity; Green represents hope, nature, peace

Color for clothing , not only decorate , but also a way to convey meaning Symbol It can cause people's psychological association and certain emotional experience.

It is precisely because our feelings, feelings and physiology are directly linked with color. Therefore, whether clothing color has an aesthetic sense will not only directly affect people's purchase desire, but also directly affect whether an enterprise can successfully sell its products and obtain profits.

A clothing company with a keen sense of touch will pay great attention to the influence of clothing color on brands and consumers