Analysis Of Weakness Of Guangdong Clothing

With the special geographical location and superior economic environment, the development of Guangdong's garment industry has attracted much attention in recent years.

In the analysis of the reasons for the lack of famous brands of clothing in Guangdong, the industry said that this is mainly related to the development pattern of Guangdong clothing which has no leading industry, scattered production structure, and enterprises are mainly engaged in processing and earning limited processing fees at home and abroad.

It is reported that from the beginning of the last century 90, with the continuous opening up of China's clothing market and the rapid development of China's economy, the Chinese people's clothing concept has also undergone continuous changes. Under such circumstances, some Guangdong businessmen who have completed primitive accumulation have begun to enter into the garment industry in large numbers. They have purchased large quantities of advanced equipment from abroad and engaged in garment production, and gradually formed a supporting industrial chain mainly based on weaving, stereotypes, zippers, bleaching and dyeing.

Take suits as an example. At that time, Guangdong merchants imported 10 production lines from Europe, which cost hundreds of millions of dollars, and formed some famous brands in the competition.

However, because the brand awareness of Guangdong garment enterprises is weak, when more and more import clothing enterprises are optimistic about China's cheap labor force and shift their production focus to China, satisfying the processing of imported brands has become the first choice for many Guangdong garment enterprises, and this has made Guangdong's garment industry strong production capacity.

For example, at present, there are thousands of garment factories in Humen, Guangdong, and nearly 100 other supporting factories. 8000 of the shops engaged in clothing business have made more than 1 garments (sets), and another direct consequence is that Guangdong has its own clothing brands.

As a matter of fact, so far, the Guangdong apparel industry has accumulated a lot of experience in production, design and marketing by making OEM for garment enterprises at home and abroad, especially the developed countries and enterprises in Hongkong and Europe and the United States. At the same time, Guangdong apparel industry's response to fashion information is also far higher than that of domestic counterparts or even more than foreign counterparts.

Data show that at the moment, Guangdong's clothing industry has the fastest response to overseas fashion fabrics and styles, and radiates from here to the whole country. Moreover, the response cycle of Guangdong's clothing industry to Paris's popular clothing is also significantly higher than that of the domestic garment industry, such as Tokyo of Japan and Hongkong of China.

Based on this, people in the industry have urged that in the face of fiercely competitive domestic and foreign markets, it is not the best way for the Guangdong garment industry whose production capacity has been saturated. It is not the best way to dress for others. For the garment industry in Guangdong, how to make use of the existing production advantages, market advantages and information superiority to strengthen and strengthen the brand has become a pressing matter of the moment, and the foundation of Guangdong clothing is also the time for its brand development and expansion.

The key is that enterprises should first have the concept of brand development.

Of course, it is essential for Guangdong garment enterprises to go out of this step and carry out the pformation of enterprises, capital operation and the establishment of large garment groups.