YOUNGOR Li Rucheng Insists On Making Major Clothing Industry

　　 clothing Bound chiefs Youngor It seems that they are very much trying to prove that they are returning to their main business.

In 2008, when the US media publicly named the question of YOUNGOR's departure from its main business, the outside world questioned its "no business".

But Li Rucheng is still low-key, YOUNGOR as always playing the international card.

Only recently, it seems that there have been some changes.

Two months ago, Li Rugang, vice chairman of the group responsible for the clothing industry, talked with the media. Yesterday, Li Cheng Cheng, the head of the company, once again held a low profile and held a media conference again.

Li Rucheng, who is good at evading reporters' questions with a smile, is not evasive yesterday.

From textile and clothing, equity investment to the now very sensitive real estate, in addition to two questions answered by other executives of the company, the rest of the questions are answered by themselves.

This is successful. Clothing industry Famous clothing giants in the capital market are changing?

On clothing

Clothing has always been the main business of YOUNGOR.

Speaking of clothes, Li Rucheng used a affirmative sentence as the beginning, and yesterday he provided a set of data.

YOUNGOR brand clothing gross profit is good, such as shirts, can achieve 70%, 30% sales profit margin and 25% after tax net profit, 30% more capital returns.

"Such an excellent industry, YOUNGOR will certainly adhere to, and will grow."

Compared with Li Rugang's announcement that he would spend 3 billion yuan on the integration of the production capacity of the clothing plate and the channel construction, Li Rucheng said that this is only a conservative estimate.

On the main business issue, Li Rucheng took the initiative to talk about the 2008 M & A that caused a sensation in the world.

In those days, YOUNGOR group successfully acquired the 120 million major enterprises of the US clothing giant KELL-WOOD (hereinafter referred to as KWD), the new XinMa group and SMART company, and the amount of merger and acquisition amounted to US $.

The sale is not only the biggest overseas acquisition case of China's clothing industry, but also made YOUNGOR the largest menswear enterprise on the planet.

Li Rucheng has been silent for this high acquisition. Yesterday, Li Rucheng announced the answer.

"For YOUNGOR, the acquisition of new horses gives us three benefits."

First, YOUNGOR's orders can be supported by the international market channels of Singapore and Malaysia. From then on, YOUNGOR has sales companies in the United States, design companies in Hongkong and factories in Sri Lanka.

The two is mastering the new horse technology, such as YOUNGOR's DP shirt (a non ironing shirt).

The three is financing through new Malaysia to foreign markets.

According to Li Cheng Cheng, the profit of new Ma is 10 million dollars this year, and it will double next year.

Although this transaction has long passed, it is obvious that Li Rucheng is very satisfied with his behavior.

　 On capital investment

Invest in small and micro enterprises

Some commented on YOUNGOR's performance in the capital market: just put on the largest number of heavy coat, but the body is still thin. Although equity investment and real estate have injected the fastest fertilizer factor, it is regrettable that the increase is more fat than muscle.

Fat or muscle is probably the only thing that most people understand.

In the capital market, Li Rucheng is not in a hurry to deny the evaluation given by the outside world. Yesterday, he replied with "not bad".

"Our PE investment (equity investment) has a total of more than 20 companies. They are doing well. So far, some of them are a little worse than expected. But compared with other investors, YOUNGOR's vision is not bad."

On the next investment, Li Rucheng talked about small and micro enterprises, YOUNGOR will tend to invest in small and micro businesses around.

　　 Talking about real estate

Worse or worse.

In Ningbo, where the headquarters is located, the property developed by YOUNGOR has become a symbol of high-end property. Even in the current downturn, the average price of Suyuan garden, which has just opened, is still around 20 thousand yuan per square meter.

Yesterday's meeting, for many rumors that many real estate developers are facing financial difficulties, including YOUNGOR, Li Cheng Cheng said, "YOUNGOR has no panic," and said, "real estate is bad or bad."

For the performance of the real estate sector this year, Li Cheng Cheng said, "compared with the expected value is about 1/3."

"YOUNGOR group's third quarter report 2011" shows that the real estate sector in 7-9 months is attributable to the parent company's net profit of 196 million 861 thousand and 100 yuan, an increase of 346.45% over the same period last year.

In contrast, the net profit of garment business attributable to parent company was 58 million 766 thousand and 700 yuan, an increase of 69.03% over the same period last year.

Speaking of the current real estate market downturn, Li Cheng Cheng said, "the current policy has some impact on YOUNGOR, and we will also have some changes."