Industrial Upgrading &Nbsp; Wholesale Industry Out Of Predicament

Reporters at the scene, Hankou north international commodity trading center of the first phase.

In the eyes of people from all walks of life who wish highly to Hanzheng Street relocation, this is not a simple overall relocation, but an excellent opportunity for upgrading the industrial chain. It is a great change to promote the positive pformation of Hubei's wholesale industry upgrading.

Upgrading of format is imminent.

Upgrading and pformation of Hanzheng Street is imperative

In March of this year, Chen Xiao, who had been running children's clothing for more than 20 years in Fuzhou Road, bought ten pavements in North Hankou. These days, he began to decorate the shop and mentioned Hanzheng Street's relocation. He shook his head helplessly.

"Compared with the same level of wholesale trade city in Hanzheng Street, the format of the business is getting more and more backward. What is the appearance of the flat pole cart on the street?"

There are more than 10 brands of children's clothes represented by Chen Xiao. However, maintaining the normal business pavements and warehouses has become a big problem for him every year. "In Hanzheng Street, the regular brand stores, the rent of the shops is increased by 30% every year, the roadside facade, this year 100 thousand, next year 200 thousand is a common occurrence.

The warehouse is also doing everything possible to get more than 20 square meters, which is not enough for my demand of 1/10. There is not enough goods to enter, only to sell a little bit into a bit, business can not keep up, customers are surrounded by Zhuzhou, Nanchang, Hefei and other places.

In recent years, the number of customers has obviously shrunk. If every household is subject to the same constraints, the whole market will naturally shrink.

Before 2000, the goods in Hanzheng Street were money. After the customers saw it, they all grabbed the goods on the whole bag and left it in good relations.

As Chen Xiao described, in the tide of upgrading and upgrading of the wholesale industry in China, the wholesale market of small commodities representing the old form is gradually shrinking and seeking for a way out, and the road of pformation that Hanzheng Street has taken has long been a precedent.

In the 80s of last century, the Baigou small commodity market, known as "Southern Yiwu and North Baigou", once surpassed Hanzheng Street, but since 90s of last century, Baigou and Hanzheng Street have been trapped in the dilemma of operating environment confusion and fake commodities.

In 2004, Baigou market, which did not retreat, launched the upgrading and pformation work. According to the idea of "big market driving big industry", 11 modern trade cities were planned.

After several years of development, Baigou has become the largest commodity wholesale market after Yiwu, and has steadily surpassed the "big brother" Hanzheng Street.

In contrast, the pformation and upgrading of Hanzheng Street is imminent.

How to pform? Cao Tianbin, executive deputy general manager of Hankou North group, talked about his own view. "The main body of the market is pformed from a self-employed enterprise to a company oriented enterprise. In the form of market formats, the wholesale market is pformed into a modern commercial city. In the form of paction, the" three now "of cash, cash and goods is upgraded to a modern e-business.

And product category upgrading, and strive to build a brand name brand of Han products. "

"The law of market development is reflected in the development of formats. Only with the upgrading of formats, the market will have qualitative leap and development."

On the scale of the relocation and renovation of Hanzheng Street, Jiang Wenfang, Secretary of the Hanzheng Street Management Committee, has repeatedly expressed the urgency of upgrading the format.

Logistics and presentation separation

Warehouse relocation boosts upgrading

"Modern wholesale trade city is more a display area, rather than a spot trading area."

In the eyes of Zhu Haishan, President of Yiwu Hubei chamber of Commerce, from the market perspective, this is the biggest difference between Yiwu and Hanzheng Street, because spot trading is not in the market, thus avoiding traffic, logistics and many other problems.

As we all know, "moving goods in the morning and moving goods out in the evening" is a true portrayal of Hanzheng Street's backward formats. In North Hankou, the commodity exhibition area and the logistics center area of the planned zoning are realizing the fundamental change of this market upgrading and format.

Among the merchants who moved to the north of Hankou, the first group came to camp. Most of them were well-known brands of Hubei general distributor, and many merchants took advantage of the move to realize the magnificent turn from self-employed to corporatization.

Huang Rujin, the general manager of the Hubei branch of the spider king shoe industry, is one of them. His shop in Hanzheng Street is on Daxing Road, offices, warehouses and pactions are all crowded together. "Work is a trouble. My car has no place to stop, and I can only pay tickets every day."

In the north of Hankou, Huang took in 16 stores to display the flagship store, 3 warehouses were used for inventory, and office buildings in panlongcheng business community were used for office work. The company is developing towards the "office + Exhibition + logistics" business mode.

"After moving in, our scale business has little impact on business, and the business of large customers is stable, maintaining a normal growth of more than 10 percentage points a year.

As a brand agent, the ratio of storefront and warehouse should be at 1:10, which is no problem in the market of North Hankou.

This year, the company has bought a warehouse, and the goods can go north from Hankou.

Different from today's convenience, small scale, scattered and irregular are the biggest characteristics of Han Zheng Street logistics. Transportation and logistics have always been the problems that people most want to solve.

Reporters at the scene, in Hankou north passenger center on the right side, a number of logistics company stores lined up.

It is understood that the planning of a new commodity market only reserves the display, marketing, settlement and retail services of wholesale business, and all functions such as warehousing, distribution, sorting and distribution are all concentrated in the logistics park, so as to achieve seamless docking between the logistics base and the exhibition center.

Cao Tianbin said that as of now, including aviation, highways, railways, and so on, there are 76 logistics companies officially settled, and more than 100 are in the process of qualification approval, waiting for admission.

Next year's national day will gradually meet the needs of merchants.

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Product upgrading and elimination of parallel imports

Street vendors pform into modern commercial city

In the shop on the first floor of the hotel supplies City, "nine heard the world" is one of the earliest merchants.

In the early years, Xiao Shi Qiao manages hotel supplies in Hanzheng Street, mainly doing some bowl and plate porcelain business, and the product structure is at a low end.

This is a painful choice for him, born in one of China's three largest ancient porcelain, Dehua, Fujian. It is a painful choice to keep the advantages of its hometown, but it can not be developed, but it is stuck in a small and crowded market.

In December 2009, Xiao Shi Qiao opened a shop in northern Hankou. "No rent pressure, I can afford it."

While waiting for the market to warm up, Xiao Shi Qiao began to pave the way for product upgrading.

He decorated the storefront according to the high specification of the exhibition hall, and upgraded the former common tableware to the excellent route of business gifts, ceramic crafts and collectibles.

The magnificent decorations made many people who came to order not to believe that the wholesale market also had a boutique boutique shop.

"In the first two years, we can not keep a few people in one day. Business is beginning to pick up this year. Next month, the turnover should be 600 thousand."

The success brought by the pformation made Xiao Shi bridge taste the sweetness.

In the same way, the market effect brought by product upgrading has brought many merchants back to the high-end market that they used to be greedy but could not get in.

Wuhan Three Gorges hotel supplies and Equipment Co., Ltd., located on the third floor of the hotel supplies City, is one of the leading enterprises in the industry with more than 30 thousand varieties and nearly 8000 square meters of pure exhibition hall. Huang Huaqiang, general manager, said that before the relocation, he had only 200 square meters in the Dragon King Temple store. "At that time, the local star rated hotel procurement was running to Shanghai and Guangdong, and the buyers were pferred to my shop door.

Now, a small toothpick, a large to 12 million equipment, Huang Huaqiang's store is readily available.

"In 2010, I hosted the kitchen and toilet procurement of five or six five star hotels, and robbed them of the high-end market."

Obviously, with a higher standard of business stage, businesses can expand customer resources more, attract more high-quality brands to be willing to deliver the agency, thereby promoting enterprises to become bigger and stronger.

Hankou North leads tens of millions of capital investment

The largest e-commerce platform in Central China

The change of format is inseparable from the construction of the platform, the most basic is the electronic network.

Zhongwei, a famous economist in China, has put forward several basic functions that modern wholesale market should possess: first, the cluster of professional market; second, there should be a good exhibition industry; and third, a strong logistics support.

Fourth, provide services for the settled merchants.

Fifth, provide services to the merchants who enter the business in the aspects of preparation, training, paction, settlement and so on.

Awkwardly, in Yiwu, electronic pactions have become the norm of market pactions, but the promotion of e-commerce in traditional Hanzheng Street businessmen is not so easy.

So far, Hanzheng Street has followed the "three now" trading habits. According to the relevant person of the Hanzheng Street Management Committee responsible for the e-commerce platform project, by the end of 2010, some six thousand to eight thousand households in Hanzheng Street had tentatively touched the net, but less than 30% of the total number of merchants in nearly 30 thousand.

Insiders say frankly that e-commerce is facing many problems in Hanzheng Street, such as talent, capital and so on.

As time goes by, with the relocation of Hanzheng Street, in the eyes of Cao Tianbin, executive deputy general manager of Hankou North group, this problem that has been very difficult in the past is now being dominated by them, and unified to proceed with great efforts.

"E-business is an inevitable trend. We are making preliminary budget now. We expect to invest nearly 10 million to build e-commerce platform for Hankou's North unification. After completion, it will become the largest e-commerce platform in Central China, and there will be a corresponding physical store on every virtual shop on the Internet.

In the past, the reason why e-commerce in Hanzheng Street was hard to advance was that there was a lack of unified pace in terms of investment and who led.

Today, we are headed by a single entity in northern Hankou to work, invest money and manpower, and things are relatively simple. "