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Consumer Dream Bazaar Online Shopping Received Inferior Products &Nbsp; Expert: B2C Is Out Of Date.

2011/11/18 16:53:00 33

In 2011, micro-blog's network social platform became an important tool for public opinion supervision.

On the micro-blog, people can voice their own rights and protect their own rights and interests, but where does it fall? The China net financial center has created the "people's livelihood" column, aiming to verify and verify the micro-blog people's livelihood events with the operation of news professionals, to voice the public, safeguard the legitimate rights and interests of consumers, and make the media's obligation to standardize the order of the consumer market.


Just past "singles day" is keen on the Internet.

Shopping

Internet users undoubtedly let consumers feel the strong promotional atmosphere of the electricity supplier ahead of time. But after the "online shopping Carnival", price fraud and goods description are not in conformity with the physical objects.

Recently, China Internet financial center received an online shopping complaint, one.

consumption

The person (who asked for alias: Jiajia) on micro-blog said it had obvious stains and scratches on the "dream bazaar" online dress.

After verification, consumers reflect the situation is indeed the truth, the reporter called "dream bazaar" customer service hotline to verify, customer service said, "shipments are huge, (goods) can not be checked one by one".

Space network CEO Zhuang Shuai, an interview with China Internet Financial Center reporter, analyzed the reasons why online shopping frequently showed inferior goods and low services: low prices created low prices.

quality

The B2C (Business To Consumer) mode is out of date.


Consumers: there is no sense of security in online shopping.


Merchant: shipments are large and there is no time for inspection.


Jia Jia told reporters that this is her first shopping at the "dream bazaar" website, and bought the "temperament fashion lotus leaf decorative long sleeved dress" this product.

After receiving the goods, I found many stains and scratches on the dress. She said, "there are oil stains, pen marks and shaving threads on the skirt. I suspect that the goods received are samples, or the old ones are sold for the two time." at present, Jia Jia has asked for a replacement for the "dream bazaar" website.

Jia Jia said: "although the other side has promised to exchange, but still feel very hurt."

She also questioned: "how does the dream bazaar deliver quality checks?" if online shopping is lax in the first link, online shopping is totally insecure to consumers.


For the situation reflected in Jiajia, the reporter called "dream bazaar" customer service hotline 4007162828, consulting after-sales service personnel.

After learning the situation, the after-sales service personnel may be the omission of the warehouse delivery inspection, which leads to the issue of the problem goods to the customers, or the logistics problems in the delivery of the goods.

After-sale customer service said: "every product sold by the dream bazaar is packaged by the quality inspection before the product is produced.

The dream bazaar sends out hundreds of thousands of packages per day, and it can not be checked one by one. Therefore, it does not exclude abnormal situations.

Customer service frankly, although the goods before shipment is by the commodity quality inspection, but is from the dream bazaar directly to the customer pactions, so it can not completely push the responsibility to the business side, the quality of goods, is also a dream bazaar not timely supervision and good, also must bear some responsibility.


Experts: price competition to create low quality B2C mode is out of date.


China net financial center reporter interviewed the space network CEO Zhuang Shuai on the current online shopping chaos reasons, solutions and a series of questions.

Zhuang Shuai said that China's e-commerce development has entered a bottleneck period, B2C's electricity supplier mode has been outdated, and the O2O business model is relatively perfect.


Zhuang Shuai pointed out that behind the chaos of online shopping, businesses are very tired.

Because consumers can not truly experience the quality of products on the Internet, consumers can only pursue low prices instead of pursuing quality.

In order to ensure their own profits, businesses only have to discount on quality and shoddy.

Therefore, in the B2C business mode, businesses have no way to balance the sales volume and quality of goods.

Take the platform of Taobao as an example, Taobao just makes sales up, and businesses need to calculate a lot of things. If we can not make profits under the condition of lowering commodity prices, we will discount the quality of goods at this time, and fraud will appear.


In order to ensure the quality of goods and make the description of commodities close to the experience of journalists, many e-commerce websites have launched scoring projects for the description of commodities.

In this regard, Zhuang Shuai said: "meaning is not great!" he said, because of the virtualization of the network, these data can be fraudulent, businesses can register a lot of false accounts, specifically for the description and grading of goods.

The score of the product description is very high, but the real situation is not.

Consumers spend 15 yuan on online shopping products and find that goods and descriptions do not match. He usually doesn't want to spend more than 10 yuan freight back, or spend twice the freight to exchange goods.


For the problem of online shopping frequent price deception, Zhuang Shuai analysis, price fraud often occurs online, but the price fraud on line will not be as obvious as online, because the price below the line is hard to be recorded, but on line, because of the consumption records, price fraud is easy to be found and recorded.

In addition, there are many kinds of online shopping platforms, and consumers can compare prices with each other.


Zhuang Shuai highly praised the adoption of O2O (Online To).


Offline) mode.

He explained that this model is the European electricity supplier mode, that is, every shopping website has its offline experience shop.

This experiential shop does not sell goods, it can really experience and try all products on the line here.

After customers experience goods, if we find that the online products and the experience do not match, we can also have complains, and the B2C mode has reached the critical point.

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