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American Apparel Retailers Attack Black Friday.

2011/11/7 16:50:00 10

US Apparel Retailers Discount

Black shoppers are the most popular days for shoppers every year, but for the year

Retailer

It will not give up the opportunity to use the discount to attract more customers before Thanksgiving.


CNBC, a commercial television station, said retailers started the Christmas shopping season earlier this year and highlighted the current situation.

consumption

They only look for the status of various discount commodities.


The most typical example is that WAL-MART (Wal-Mart) decided to launch the "super Saturday" campaign in November 5th, which will be held nationwide in advance, like black Friday.

Sale


According to a survey by the retail industry organization National Retail Federation (NRF), the expectations of shoppers are very high.

They not only expect retailers to offer low price goods and strong promotional discounts, but they also expect businesses to give more exciting tricks.


WAL-MART's response is to resume booking sales and launch Christmas price guarantee activities.

This is aimed at the fact that consumers are not willing to bear too much debt in the Christmas holidays. Now only paying small fees can save the current sale of goods at discounted prices, so that customers can pay for the purchase of goods after the holidays.


At the same time, WAL-MART promised to refund the difference between November 1st and December 25th as long as shoppers could find other retailers' lower prices.

Other retailers also launched boldly.

Promotion

Plan.


For example, Sears's holdings (Sears)'s Sears stores and Kmart will provide 5% of the cash return for eligible products, but shoppers need to hold Sears credit cards.


Sears also launched his own price matching plan, not only returning the advertising sales difference with competitors, but also giving the shoppers a difference of 10%.


Toy Roundabout (ToyRUs) has started Thanksgiving sale since October 30th, and there is also an extra discount for members.


NRF said that in the economic downturn, shoppers are willing to spend more time choosing the "best" discount products.


So Karl Kohl (s), Messi Macy (Macy s), target discount shop (Target) and best buy (BestBuy) and so on will still follow tradition and launch black Friday sales in the early hours of Thanksgiving.


 
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