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Ed&Nbsp; Hardy Sister Brand Christian&Nbsp; Audigier Enter China

2011/10/28 14:34:00 37

Sister Brands Enter China

The French are known for their perfect pursuit and chic design because of their keen sense of dress, and now there is another reason -- Christian Audigier.


Christian Audigier from France, after many years of rolling in the fashion industry, has worked in several major brands, and then used the unique TruckerCap to succeed in the fashion industry. After that, he moved to the United States, and got acquainted with the American Tattoo master DonEd Hardy, who loved tattoos and Rockn Roll culture. He found that there was no T-shirt brand tattooed on the market, so she bought the tattoo pattern patent of Don Ed Hardy, and founded her tattoo pattern dress brand Ed Hardyby Christian Audigier, and the personal name series of the same name can be called the "advanced version". Its design inspiration comes from the street clothing and designer's hometown Paris. The costumes are based on the classic Rock flavor and tattoo design, including skull and skull designs, crosses, heart shapes, geisha, and so on. A variety of Tee and Cap caps are specially decorated with precious details such as flashing stone, gold or gold embroidery line, creating luxurious feeling.


In Hollywood, Ed Hardy & Christian Audigier has become one of the hottest popular brands. Its Hollywood stars are Brittany Spears, Paris Hilton, David Beckham, Hilton, and... 不胜枚举,连一向引导潮流的亚洲明星也难以抵挡他的魅力:Rain酷爱复古庞克,私底下也是其品牌的爱用者;BoA、李珉雨、Jolin都曾穿着Ed Hardy亮相;而Christian Audigier品牌由天后艺人刘嘉玲带进中国后,更是立即受到了本地艺人的大力追捧:黎明出席不同活动都穿上Ed Hardyby Christian Audigier的休闲便装上阵,其之前在香港举行的演唱会,更专诚向美国Christian Audigier订制了限量版黑色烫金字T恤,印上了特别设计的演唱会字眼;郑中基亦多次穿上Christian Audigier连帽外套录映电视节目“美女厨房”;王力宏在盖世英雄专辑中的一顶老虎水钻网帽便是他的当家商品,可以说CA出神入化的构图与色彩丰富的设计,让线条简单的T恤也变得如此赏心悦目。


At present, the latest Christian Audigier products are now fully accessible to the mainland market. This season's main products include T-shirts, hooded coats, knitted sweaters and velvet leisure jackets, and what is worth mentioning is their velvet leisure jacket and trousers suit series.


At present, the velvet leisure wear on the market is even more than that of trousers and suits, which is more sweet and delicate pink. But Christian Audigier is doing the opposite. It has launched the black velvet and silver grey Velours velvet series. Velours velvet feels like velvet, but it is lighter and more elastic. It can highlight the moving curves of women. This series has many different kinds of gold and silver hot stamping or embroidery patterns with crystal ornament, or with gold sequins and full hat lining, giving the most gorgeous and dazzling details of casual wear, creating a dynamic line that is full of mystery and shining for women. There are also asymmetrical single shoulder skirts, vest skirts, short skirts, short sleeves, large pattern sleeveless yarn perspective blouse, bat sleeve T-shirt, etc., no matter whether the street is walking or lingering in the night club, you will be able to sweep the day and night with a sexy gesture.


Designer profile: Christian Audigier


Christian Audigier, Audigier's early dream was to become a rock star. When designing his first pair of jeans, he was inspired by his favorite rock band. Not long after, his passionate design style and obvious talent moved an executive of MacKeenJeans. Since then, Christian Audigier has officially started his long and interesting career.


He used to work on Diesel, Fiorucci, BisouBisou, Levis, NafNaf and Americam Outfitters. He got the title of "king of jeans".


Audigier, born in Audigier in the southern French city of Avignon, embodied the essence of the American dream in front of us. Audigier's design and trend are unique. His love for American culture led to over 60% of his works born in the United States.


In 2004, Audigier created and launched Ed Hardy. He chose the tattoo Godfather DonEd Hardy as the exclusive designer. Audigier created not only the brand of Ed Hardy, but also a whole set of lifestyle and street culture. His designs are very rare in today's market. Thanks to his amazing insight and charisma, more than 5000 different artists support his brand. They often wear this brand of clothing.


Subsequently, the designer brand of Christian Audigier was created, and the most classic design elements were integrated into it. More eye-catching totem and meticulous texture made the brand's high quality, plus limited commodities, making the Christian Audigier brand more distinctive.
 

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