Hunan BBK Department Entered Moore Era

In 2001,

Following the appearance of the new format of BBK store in Xiangtan, BBK has significantly accelerated the construction of MALL throughout the country this year, so as to fully realize the leap from the "Red Sea" of the brutal competition to the "blue ocean" with broad market space. BBK wants to break through the general merchandise industry through MALL.

Sales will reach 10 billion yuan by 2015, and Hunan department store will be the first in 2012.

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Time enters 2009. This is a year of great influence on the development of the whole world.

This year, a global financial crisis is having a deep impact on all sectors, including the consumer sector.

When the industry was beset by it, and compressing the front line and reducing staff efficiency, BBK's chairman Wang fill the trend and put forward a strategy of "overlooking the bottom development and overtaking the curve".

In the same year, when Wang Tian made a speech at the 10th anniversary annual meeting of China Chain Store Association, he pointed out that the future consumption will have two trends: fast life and slow life. The fast life needs convenience stores, and the carrier for consumers' slow life needs is the urban commercial complex. Wang fill is called the city MALL.

As a result, BBK began to prepare for the development of the first commercially important commercial body, BBK Plaza, Xiangtan store, which is known as the "first MALL of Hunan" in the history of the world. It is the commercial MALL that Wang Tian is eager to develop.

At the end of December 2009, Xiangtan shop, BBK Plaza, opened its doors after 6 months' preparation.

The city MALL, which combines shopping, leisure, catering and entertainment, has created at least 4 Hunan's first, the first in the province, the first in Hunan, the first in the real sense, the number of brands in Hunan, and the first intelligent parking lot in Hunan.

Since then, BBK has entered an unprecedented stage of development, BBK department stores also formally welcomed the MALL era.

Department stores will sell more than 10 billion in 2015.

If someone wants to sum up the development of BBK department store in the future, 2009 will be a great achievement.

This year, apart from the opening of BBK Plaza Xiangtan store, there is another thing that deeply affects the management level of BBK department store.

In September of the same year, BBK group hired an international team to manage the company's supermarket business in an all-round way, which caused a great sensation in the industry.

In a meeting to welcome the international team, Zhang Ludan, general manager of department store department, has a deep feeling.

In the past ten years of development of BBK department store, as the Department Store Department has not been established and operated for a long time, the main business personnel and management energy are mostly in the business of investment promotion, commodity adjustment and new stores, so the management level of department stores is generally low.

The joining of the international team made Zhang Ludan realize that the upgrading of BBK department store management is imperative.

In 2010, under the mediation of Zhang Ludan, BBK department store began to introduce outstanding professional managers in the mainland and Taiwan, and completed the rotation of all important positions in the year. At the same time, it accomplished the combing of BBK department's operation process, including the remanufacturing process, and striving to further save costs and improve efficiency and management level through meticulous management.

In July 2011, on the 16th anniversary celebration of BBK group, Zhang Ludan represented the Department Store Department on behalf of the Department of the whole company to elaborate the 12th Five-Year plan of BBK department store.

According to the plan, high-speed expansion will be the main theme of department stores in the next 5 years.

By 2015, department store sales target exceeded 10 billion.

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Pushing national strategy based on Moore format

Just as the industry peers stared at BBK's "10 billion" goal with surprising eyes, BBK has moved towards a higher goal.

On April 12, 2011, Changsha's Tongzi road and Venus Road intersection, firecrackers, drum drum noisy.

This day, the main project of BBK Plaza in Changsha was successfully completed, and a city complex with a business area of 100 thousand square meters has taken shape.

Three days later, the huge commercial flagship held the launching ceremony of investment promotion in Changsha. More than 400 business elites from all over the country poured in, making this ordinary investment promotion a real fashion dating.

It is understood that a few days later, the opening of the Changsha BBK store will be integrated into shopping, leisure, catering, entertainment and business. It will build the largest and most fashionable "life experience center" of Changsha's "big Hexi".

At the same time, BBK Plaza Yueyang shop also conducted business investment in August this year, and will greet guests at the end of the year.

According to the blueprint depicted by Zhang Ludan in the 16th anniversary celebration of BBK group, in the next 4 years, BBK department stores will dig deeper into the brand advantage and constantly distribute in the two and three line cities in Hunan, Jiangxi and other provinces, and strategically enter Guangxi, Sichuan and Chongqing.

In addition to the projects in Xiangtan, Changsha and Yueyang, MALL projects in Zhuzhou, Huaihua, Xuan Chun and Ganzhou will all be built and put into operation in the next two years.

And the next three years, Zhangjiajie, Shaoyang and other projects, as well as Guangxi, Sichuan, Chongqing and other provincial projects will also debut.

The Moore times of BBK's department store have come on.

"Associating with the plan of Hunan's first department store in 2012, we can safely believe that" being the first in Hunan "is not the goal of BBK.

One industry source said.

And in May of this year, Wang filled the company's development strategy and put forward the first "multi format retailer" who was committed to growing into China.

Development goals.

We fully believe that with the continuous progress of BBK's various undertakings, BBK department stores will usher in a brand new era.