Apparel E-Commerce Will Soon Enter An Explosive Period Of Rapid Growth.

At present, clothing Electronic Commerce The upward trend is strong. At present, there are several venture capital funds deeply involved, such as YOUNGOR, news birds, and other well-known domestic clothing enterprises big players are in full swing. raise funds The organizing people are ready to follow up quickly. The whole garment industry seems to have been shocked by e-commerce and entered an unprecedented process of information and networking. Expected in the next year, clothing E-commerce field Very likely to enter. Explosive property The period of rapid growth.

Along with the popularization of network and the enhancement of technical means, at the same time, through a large number of forerunners such as Taobao to cultivate the market, through the guidance of users' consumption thinking and consumption habits, various websites continuously introduce new products to meet users' needs, making the difference between online shopping and field purchase smaller and smaller, and even surpassing some aspects. Nowadays, the field of clothing e-commerce has entered a period of rapid growth, and has begun to explode and become a new favorite of urban white-collar workers. Why is clothing e-commerce so hot? What on earth is the reason why clothing giants are stepping into this field? Nuggets And how much business opportunities are there?

In October 20th, the 2011 e-commerce Summit on China's apparel industry and the China garment industry procurement Association will be held in Ningbo. The summit will focus on how the garment industry embraces the tide of e-commerce. It will bring together the top elite of the top domestic clothing business operators and launch a "peak dialogue" with hundreds of apparel brand executives across the country.

It is reported that at present, including BELLE, YOUNGOR, seven wolves, XTEP, Taiping bird, Tonlion, Metersbonwe, Kappa, bursholone, YISHION, Bosteng, man's Finn, YISHION, Hongxing Erke, power tyrant men's clothing, Tony River, mark Hua Fei, Bao Lai Lai, pat Deng Yang, Lining, and other traditional clothing enterprises have carried out e-commerce in varying degrees.

Due to the increase in online usage, the increased reliance on online shopping and the preferential policies for consumers, especially more women's use of the Internet, the sales volume of online clothing is increasing. Clothing e-commerce is the top5 in the e-commerce field, and the momentum of development is fast. Clothing e-commerce can definitely be called a blue ocean in the field of clothing, and the appreciation space is huge. As a traditional clothing enterprise in the deep red sea, it is not surprising to see such a blank market.

The rapid development of E-commerce makes traditional clothing enterprises feel a direct threat and virtually robs the future mainstream market. In particular, brand clothing is faced with the white-collar class with consumption ability. But because of the fast pace of life, white-collar groups seldom have time to patronize traditional stores. In the face of a major change in the shopping habits of the main user groups, the best way for traditional clothing enterprises is not to evade, but to take a positive attitude to participate in it.

Although the prospect of clothing e-commerce is widely valued, traditional garment enterprises have established huge marketing channels through years of accumulation, and there must be a huge conflict of interest between online marketing and existing channels. This contradiction can not be effectively solved by traditional clothing enterprises in a short time. Marketing It will be difficult to expand on a large scale, which will naturally affect users' consumption behavior.