Autumn October &Nbsp; Shanghai Fashion Week Set Sail Again.

Introduction: as a large-scale national economic and trade cultural activity sponsored by the Ministry of Commerce and sponsored by the Shanghai municipal government, Shanghai

Now Shanghai fashion week has gone through nine years, and is about to enter the age of ten. It has also become a charming landscape in the fashion field both at home and abroad. It has created a bright and dazzling business card for Shanghai.

The theme of this Shanghai fashion week is "Shanghai city charm and Oriental design charm". It will be held from October 20th to October 27th. The romantic French Renaissance park will be the main venue for the event. The opening and closing ceremonies will be on the Shanghai International Center of Huangpu's riverside. Then, the famous fashion brands, designers, models, entrepreneurs, experts and scholars from home and abroad will gather in Shanghai to build a new fashion picture.

How to achieve the commercial landing of creative design is the direction that all previous Shanghai fashion week has been committed to. It is also the theme of this Shanghai fashion week.

The Shanghai fashion week will cooperate with Shanghai Wanda Plaza to organize "Shanghai fashion week Wanda creative presentation", which is mainly supported by Chinese local fashion designers and Shanghai fashion week.

In addition, the Shanghai fashion week will also work with Xiu Xiu network to hold a special show of China's cutting-edge designer in the showcase network. Through the support of the electronic commerce platform of the showcase network, we will jointly build the first domestic e-commerce week buyer platform for fashion week to achieve a breakthrough in the domestic fashion week buyer system.

The opening night is wonderful.

The opening ceremony has always been an important event in Shanghai fashion week. The opening ceremony will be unveiled in October 20th in Shanghai international fashion center, which combines the historical foundation and the modern fashion.

China's top luxury brand Ne.Tiger and the Vivienne Westwood, known as "punk godmother", will be the opening runway brand of the Shanghai fashion week. In Huangpu's riverbank, China's luxury and British fashion trend will be jointly interpreted. The top two fashion brands at home and abroad compete with each other, and all of them reflect the urban characteristics of Shanghai's collision between Chinese culture and Western culture.

Ne.Tiger takes the responsibility of building the "China's first luxury brand" and is at the forefront of China's fashion trend. In 2005, the Northeast Tiger moved its headquarters to Shanghai to build an international blueprint for the brand in "fashion capital".

The world fashion master Vivienne Westwood is an old friend of Shanghai fashion week. After the debut of the 2003 Shanghai fashion week, golden autumn October brings its latest works again. The combination of video shows and fashion shows will surely let more fashion people appreciate the great charm of fashion art.

In addition, the opening ceremony of the fashion week in Shanghai has won the support of Huayi Brothers fashion and fashion bazaar magazine. The October 20th Shanghai international fashion center night must be bright.

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Work release, fashion focus

In addition to the wonderful opening ceremony, the fashion week of Shanghai this week brings together the business brand from China's mature operation, excellent independent designer brand, and the design elite from three places across the Taiwan Strait, the famous brand of the international second line, and the local new brand and the new designer. It will display the fashion trend and trend of the 2012 spring and summer clothing through more than 20 professional show activities.

Shanghai fashion week, as an optimized communication platform for the development and promotion of China's original design, has attracted many outstanding domestic brands in recent years, especially the first show of every fashion week's main show.

This year, as the first show brand PRolivon, the core value demand of Proven live Fashion "life on top" brand is based on the deep industrial heritage of Shanghai textile industry. It is rooted in Shanghai and is in line with the prevailing fashion in the world.

The DECOSTER, led by the famous designer Chen Xiang, will be released as the main force of Shanghai fashion week.

After more than ten years of training, "De Shi" has grown into one of the most influential designer brands in China, and is also an independent brand representing Shanghai's design level.

In the design works of DECOSTER, we can feel the collision and integration of Oriental simplicity and introverted western personality, and the deep philosophy of life expressed through design has also built the unlimited vitality of the brand. It also coincides with the fashion trend of Shanghai fashion week to enhance the quality of life and personal quality of people.

Linking the Yangtze River Delta and serving the whole country is the important task of Shanghai fashion week.

Haining's mbton fur clothing has been committed to fur leather fashion research for many years. The brand will perfectly integrate European women's independence and oriental feminine beauty. It will also bring a unique fur fashion charm to this fashion week in Shanghai.

With the formation of the huge consumer market, China's children's wear market will become a new blue ocean for the garment industry.

This year's Shanghai fashion week, the Kelkel children's wear brand, created by a young couple, emphasizes the characteristics of comfort and environmental protection and brings a new fashion style product.

Create high-quality children's clothing.

In the past fashion week, the domestic designer brand is a dazzling star.

China fashion leader, Ji Cheng, the first fashion designer in China to combine art and fashion, Hua Juan, the first fashion designer in mainland London Fashion Week, Wang Qingfeng, the first domestic designer to create an international market, Li Hongyan, the Zhang Feng with multiple identities of designer and famous rock band leader. These independent designers, who grew up with Shanghai fashion week, have faded away from the past. Through the successive Shanghai fashion week, they have gradually become the backbone of original design with market influence, winning the praise and favor of domestic and foreign industries.

On the stage of fashion week, the cutting-edge designer is also the focus of public attention. This year there will be more new faces.

Designer Guan Zi swims with her own brand Zix-Guan to create Oriental design power.

Xiu Xiu net will support Liao Xiaoling, Liu Qingyang, Gao Tao, Wu Liya, Terry Chui, Guan Xiaoxiao, Zhang Di and other new designers from Shanghai and Beijing. They will jointly organize the design works called "Xiu" and publicize them through the network platform.

Dou Yinmin, Cai Guanting and other five fashion new generation from the Raffles School of design, Donghua University, will perform a special exhibition on the theme of "eclosion" in the fashion week.

The expansion of international vision is another notable feature of the Shanghai fashion week for the international brand to enter Shanghai to build a channel.

The Swedish designer Gudrun Sj d d n, who has more than 40 years of successful experience, has won the Swedish king's medal for her outstanding contribution to fashion design. This conference will show us a unique style of design in northern Europe. The designer brand AmareSinh from the United States has been the official closing of the autumn and winter works of Shanghai fashion week in April this year. It has won the praise of the media and the audience. I believe that designers will surely bring us more surprises in this fashion week's show.

What is particularly worth mentioning is that this Shanghai fashion week will also bring together creative design elites from France, Britain, Japan and Singapore, with Inversion as the theme, bringing an international designer's concept show to create a sensory feast combining fashion, photography, video, art and fragrance 3D.

With the gradual improvement of China's consumption ability in the world, more and more international fashion brands will enter the Chinese market as an important strategy for brand development. Shanghai has become the preferred place for international brands to enter the domestic market with its good business environment.

Many of the fashion brands that have not yet entered the Chinese market from Italy will be presented in Shanghai fashion week.

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Gathering of heroes, the climax is repeated.

As a great platform for fashion, this Shanghai fashion week will focus on the theme of fashion week in addition to its professional show.

From September to October, the Organizing Committee of Shanghai fashion week joined hands with ICS Shanghai foreign language channel city beat program to plan and organize the retrospective exhibition of Shanghai fashion week. It was held in 353 square, Bailian City, Mei Luo city, Jinying international shopping center and Xintiandi fashion.

The selection of fashion blockbuster movies and T show shows that designers, photographers and models are invited to reappear in the same year. In the same period, new interactive photographers, designers and spectators will be held.

The Eco Chic (ECO fashion) World Tour hosted by the Swedish Consulate General of Sweden and the Swedish Foreign Cultural Exchange Committee aims to advocate the concept of environmental protection in the name of fashion and creativity.

The Orient International model competition is a classic model competition which includes four countries and regions in Europe, North and South America, Asia, Oceania, and more than 20 provinces and cities in China.

The competition started in March 2011, and the International Finals and awards show were held during the fashion week in Shanghai.

ICS Shanghai foreign language channel will cooperate with Shanghai fashion week, taking the Shanghai fashion week and other fashion events as the background, taking the micro record of the theme of "three city records", and describing the fashion course of three cities in Shanghai, New York and Paris.

In from October 17th to 23rd, Vivienne Westwood, an international hall design master, will hold a shoe exhibition in the atrium of Hong Kong Hui square. She will select a number of iconic works from the brand to show to the public, and review the stylistic charm of designers for more than 40 years.

In Shanghai Pacific Department Store Huaihai store, Shanghai Fashion Mall and other shopping malls will also hold a series of "autumn Yun Feng" fashion roadshow series, so that the general public can feel the latest trend of the latest charm.

Closing ceremony, Fashion Festival

The closing ceremony of the Shanghai fashion week was held in Shanghai international fashion center in October 27th. Shanghai fashion week will cooperate with P1.CN, a high-end social networking network specially designed for Chinese elite, to jointly organize E Fashion activities.

At that time, moral fashion will be held and social responsibility will be conveys through design.

Through the different themes of each designer, from visual, auditory, smell through performance, and invited international and domestic well-known designers for Fashion Week special design, used for cultural shirt and canvas environmental protection, promote social responsibility and environmental awareness, thus also for a week of Shanghai fashion week painting perfect ending.

October fashion trend, Shanghai fashion week with the autumn full load.

Shanghai fashion week will take the development of fashion and creative industries as the mission to build Shanghai China as a "smart city". It will focus on fashion distribution and promote cross-border cooperation in products such as jewelry, cosmetics and other large fashion categories, and fully exploit the multiple value of design works. It will become a banner to promote the development of creative industries in Shanghai.

Shanghai fashion week will take the exhibition of Asian excellent brands as the mission to boost domestic demand. Based on Shanghai, serving the whole country and radiating Asia, it will strive to create a good and orderly development environment for Asian elite designers and fashion brands, and form a virtuous cycle of Shanghai fashion week platform upgrading and Brand Revitalization and development.

Shanghai fashion week will take the responsibility of building an international fashion publishing center in the near future.