Spanish Clothing Pushing "Two-Dimensional Code" Integration Of High Technology

Fashion brands, through Facebook and other terminal devices, connect buyers with manufacturers of clothing.

If you are reading an article through a device terminal, and you can see pictures or videos of workers who make the device, and can understand their lives, why not?

This seemingly impossible thing is happening now.

A Madrid based company has launched a fashion brand, which can be linked to buyers by Facebook, QRcodes (2D code), terminal equipment and some high technology.

The project, called IOUProject, has been launched to provide scarves, shirts and dresses, each of which has a unique recognizable two-dimensional code.

This series of clothing can be regarded as "a journey", which provides

Originally, all of these garments were made of MadrasCheck woven cotton cloth.

This 8 * 6.25 (m) size fabric comes from Tamil Nadu state in southern India. The handicraft industry has been in the history for centuries. It takes four to five days for a worker to weave a piece of cloth.

After weaving, these fabrics were shipped to factories in Italy or Romania.

Then these fabrics are divided into one piece, and each piece is guaranteed to be different.

Now the garments made of these fabrics are sold only through IOUProject shop.

There is no physical shop Commission, fabric weaving workers and designers will get more returns.

For consumers, it will also be an interesting attempt.

In IOUProject, you can also become any commodity.

Once you become a Host, you can put it in Trunk and hold it for 21 days when you see a shirt that might be purchased intentionally.

If the shirt is sold during this period, you will get a commission.

This cooperation with Facebook is very close. If you are Host, the goods in your Trunk will be displayed on Facebook.

In this way, users of social networking sites can be promoted to upgrade the TrunkShow level, and you can also promote this project.

The company wants bloggers to work together with other social networking users to promote the brand - not just a single word.

"This project will enable everyone to make a profit," said EnriquePosner, IOUProject's commodity department and chief technology officer.

Project sponsors firmly believe that they can create new business models that they think are new today.