Exhibition Soul &Nbsp; Exhibition Interest Plan

With its unique professionalism and pertinence, the exhibition has gradually become an excellent tool for international and domestic enterprises to directly face customers and show themselves.

At the same time, a new etiquette culture came into being.

The Exhibition etiquette was first established in an exhibition in Paris, France in 40s. After that, it formed scale in 70s, and gradually developed towards specialization and standardization. In the late 80s and early 90s, the Exhibition etiquette has gradually developed in China. Especially in recent years, with the development of the exhibition industry, our company has paid more and more attention to the Exhibition etiquette planning.

What is

The Exhibition etiquette planning is not only through the careful planning of professional planning companies, but also provides the perfect design for participating companies.

It includes hardware booths, booth layout, and various acoustic, optical and electrical effects. Software promotion activities, Exhibition etiquette models training and packaging, so as to maximize the company's advantages.

The main purpose of the company's participation in the exhibition is to enhance the visibility of the company, attract customers, negotiate cooperation, and establish a good brand image in the eyes of customers.

But the prerequisites for achieving these goals must be to attract as many people as possible.

Exhibitors usually give this glorious and arduous task to the Exhibition etiquette and planning company.

How to do the exhibition well

How to conduct Exhibition etiquette planning, so that enterprises can be unique in the business of cloud concentration?

(1) to understand the type of exhibition, brand, product characteristics, booth style, the environment of the booth and the situation of its competitors; (two) conduct creative planning of the whole etiquette activity through the information we have obtained.

For example, to achieve the effect of film and television, interpretation effect, dubbing effect and so on; (three) according to the display style, choose etiquette young lady is lively, bright or small, or modern performance model; (four) according to the selected models of clothing design and production, the exhibition clothing needs to be new and pleasing to the eye, and can be divided into a stable and bright type according to the creativity.

In short, it can fully demonstrate the characteristics of an enterprise.

(five) divide the models according to their creativity, such as: commentators, actors, exhibiting staff, receptionists, and personnel training.

(six) during the exhibition period, the management of etiquette planning companies and the performance of Miss etiquette also had a great impact on the success of the exhibition.

In 1996, the international motor show was held at the International Exhibition Center. The world famous cars gathered in great numbers and achieved great success.

Behind the success, the ceremonial planning in the exhibition can not be extinguished.

Mercedes Benz, BMW, Honda, MITSUBISHI and other famous cars have not only made great efforts in booth design and technical professionals, but also made great efforts in etiquette planning, personnel selection training, clothing selection and so on.

When we walked into the exhibition, miss Honda's clear voice commended, and the live performance of miss Ford was so forgetful that the beautiful booth and elegant lady showed the famous brand of the car.

These Exhibition etiquette ladies and automobile brands, models, styles, characteristics of clever integration, complement each other, reflects the Exhibition etiquette planning fine and originality.

With the sensational effect of the auto show, the Exhibition etiquette planning has attracted more and more attention.

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When it comes to models, you immediately think of fashion shows and fashion models' important role in the clothing industry.

The understanding of exhibition models is rather superficial.

In last February's COMDEX computer exhibition, some friends said that the exhibition model did not invite some beautiful ladies to stand there to send information.

Here is only one thing to say. The beautiful lady sends information to promote the corporate image, but this 2 is far from enough. Only the beautiful lady is not competent for the Exhibition etiquette model, and the Exhibition etiquette model also has good public relations quality.

Such as: adaptability, pleasant voice, fluent interpretation ability, fashion model's expressive ability, rich etiquette knowledge and so on.

Some enterprises believe that the professional and technical personnel in the company can cope with it completely, so there is no need for etiquette planning.

In fact, the answer is simple: propaganda and sales are inseparable.

Now this is a fact.

An entrepreneur once said, "eighty percent of my products are publicizing and selling, and the remaining twenty percent are in the storeroom.

Last year, at the International Refrigeration Exhibition of the International Exhibition Center, the United States "TRAE" company has achieved great success and attracted the unique display design of "TRAE".

On the bright background screen, a huge landscape painting is hung, symbolizing the "TRAE" company's goal of improving people's living environment.

At the booth, two beautiful ladies posed with a smile and a group of guests. A professional photographer used an imaging camera to make this scene permanent.

In a few days, about 4000 people got a picture of their group photo taken with Miss TRAE.

The successful Exhibition etiquette plan of "TRAE" company has been passed on for a while.

Good exhibition planning can enable the company to live on the exhibition, step out of the booth and move towards a wider world.