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China'S Shoes Export Is Facing A Critical Period Of Industrial Pformation And Upgrading.

2011/7/21 13:08:00 49

July 21st, at the spring fair this year, shoe bags.

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Prices have generally risen by about 30%.

In this year's 1--4 shoes export statistics, the average unit price of footwear exports increased by 14.35% over the same period last year, and the average unit price of luggage exports increased by 115.09% over the same period last year.

Although the EU has abolished 16.5% anti-dumping duties on leather shoes in China, the price rises due to rising raw materials, artificial labor and appreciation of the renminbi have exceeded that.

This indicates that the export price of Chinese shoe bags will gradually increase in the future, and low price competition will be difficult to survive.

In the lineup of the global shoe packaging industry, China is undoubtedly the most powerful legion, which has accounted for more than 70% of the world's share.

Over the past 20 years, China's economy has been growing at an annual rate of 8% to 10%.

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Sustainable development has created a good internal environment for the production and export of China's shoe packaging industry.

After 20 years of development, China's footwear industry has developed step by step by virtue of its superior production costs, complete industrial chain, perfect supporting links, good industrial foundation, and increasingly mature production technology. It has formed large production bases for shoes and bags, such as Guangdong, Fujian and Zhejiang. Annual production and export volume are increasing every year. In the world's annual output of 16 billion pairs of shoes, China's output has exceeded 11 billion pairs, and exports last year reached 9 billion 930 million pairs.

China's position as the world's largest shoe pack producer and exporter is at least unmatched for quite some time.

However, under the influence of international trade barriers, RMB appreciation, raw material prices and labor costs rising, China's shoe manufacturing industry, which has been in a strong position, is facing severe challenges and challenges.

At present, the industry pformation and pfer of China's footwear industry is the trend of the times. Some enterprises with strong innovation and standardization will go to the road of pformation of industrial upgrading. Some enterprises that rely on production cost to win will go to the mainland where the production cost is more advantageous, such as the Guangdong Pearl River Delta shoe bag industry has begun to shift to the relatively backward areas of the East and West wings.

Although China's shoe bags have an important market share in the international market, brands are not Chinese enterprises, most of them are processed and OEM. With the adjustment of industrial structure and the intensification of market competition, China should speed up the creation of its own brand and marketing channels in the international market, and gain greater profit margins and create greater industrial advantages.

People in the industry generally believe that the future development goals of China's shoe packaging industry should be the internationalization of the industry and the globalization of the market. In the game with the world's shoe pack power industry, China's shoe packing industry can ensure the survival and development of the industry on the basis of the domestic market, so as to develop the global brand and channel, occupy the international market space with the advantages of long sleeve dance, and realize the sustainable development of the footwear industry.

From the point of view, the export development of China's footwear industry will inevitably move from the low-end market to the high-end market, and from quantity to quality and efficiency. Industrial pformation and upgrading and the implementation of brand strategy are the way to go.