Maison Martin Margiela That Subverts Modern Fashion

In this era of Facebook rampant, Maison Martin Margiela still maintains an anonymous culture similar to the founder of the brand and Belgian Martin Margiela.

The members of Maison Martin Margiela are aliens.

They were a mystical group, mostly born in 1970s, wearing white gowns, and working in all the furniture and interior decoration of the white Paris headquarters.

They only communicate with the outside world through Email. The subject is "us". It says, "the essence is that the Maison Martin Margiela presented by our team in the past, now and in the future represents the past, present and future of Maison Martin Margiela," which no one can understand.

These eccentric people control one of the most influential brands in the world.

Marc Jacobs once listed Martin Margiela and Wakubo Rei as the most influential designers.

When Suzy Menkes, a fashion critic, accused blatant copying of the two, Marc Jacobs countered: "anyone who realizes the life of modern society can not avoid the influence of these two designers."

Maison Martin Margiela subverted the code of modern fashion. They stitched the shoulder pads on the evening dress and pformed the old antique skirts into new ones.

All these have won a great reputation for the brand and become a thoughtful female favorite brand.

But Margiela is not a dress for serious intellectuals.

His clothes have a subversive crafty (think of those jackets made of gold wigs or red Christmas decorations). There are also disturbing parts, such as its signature toe boots.

However, behind these experimental works is based on solid pragmatism.

If you need a sweater, a well cut coat, or a pleated T-shirt that is easier to match than a regular T-shirt, Margiela is your first choice.

This autumn show is a tribute to Margiela.

Stella McCartney ardent support for simple tailoring, Chlo also borrowed the aesthetics of Margiela.

If we ask MaisonMartin Margiela staff why this 22 year fashion brand has such a huge influence, they say: "we don't like to define our own works, and then we leave them to you."

In this era of Facebook rampant, Maison MartinMargiela still maintains an anonymous culture similar to the founder of the brand and Belgian Martin Margiela.

Martin Margiela is the most elusive figure in the fashion world. He never photographed or interviewed, and left her own brand last year and handed it to Renzo Rosso (the boss of Diesel, who acquired Maison MartinMargiela in 2002).

Faced with such a change, other brands may be on the brink of collapse, but Maison MartinMargiela is not built on individuals' brand. "Maison is all through team work, our intentions are intact, which keeps us real."

Margiela's staff replied.

They showed little affection for the departure of Martin Margiela, just like a worker bee in the nest.

Based on such a traditional form of work, MaisonMartin Margiela's clothes are very real wear, and the brand has a long life.

As the team said, "when you forget that you are wearing a Margiela dress and feel good, you will realize that you are a Margiela woman."