Micro-Blog Marketing: Enterprises Have To Live Like Individuals.

With the continuous development of blogs and social networks, one has gradually formed one. user A new type of online media, the social media. Today, micro-blog's rapid development has pushed social media forward. Social media has changed the way the traditional media communicate one way or another, and has changed the business. Marketing Mode and way of existence. In the age of social media, if enterprises want to develop better, they must live like individuals.

In the age of social media, the era of improving the image of an enterprise only by advertising on influential newspapers and television stations is gone forever. In the past, in the enterprise crisis public relations As long as there are several big media in public relations, it can solve the problem. Now this kind of solution is no longer effective. In the age of social media, everyone is a media. On this platform, everyone is equal, and the enterprise is no longer high.

In the traditional media era, it is very difficult for individuals to influence enterprises, but nowadays, the power of personal media has even reached the level of enterprise fear. For example, a person sent a bad information about the enterprise on micro-blog, which could even affect the market value of an enterprise. So the characteristic of social media is that everyone is a media and their strength can not be underestimated.

Under such circumstances, enterprises must lay down their hearts and communicate with consumers, because the power of consumers has grown up. And the most appropriate way to communicate is to learn to personate and personification. For enterprises, this personification is not passive, not micro-blog's personification of enterprises, but if enterprises want to survive in such an environment, they must personification themselves. If they do not, they will be abandoned by consumers and abandoned by society.

Enterprises in a very humane way to create an image of their own, not only to narrow the distance from the audience, to achieve good marketing results, and brand reputation and loyalty will be greatly improved.

In China, many brands have no personality. The process of growth is just to sell products and not to consider the individuality of products. This also causes the brand loyalty to be greatly reduced. And social media just provides a good opportunity for brand personalization. For example, describing a brand on micro-blog can be described as a successful thirty year old man or a twenty year old girl, avant-garde fashion or soft and luxurious. After having personality, build the brand through micro-blog or other social media. Just like we see animated cartoons, the cartoon image needs to be summed up by many language actions. Brand is also the same, through many details, shaping your brand personality, to achieve "moistening things silently" effect.

If an enterprise really puts down its position, according to its product positioning and the characteristics of the consumer group, and packaging its products with the right "character", it will interact with consumers, and consumers will have a recognition of the brand. This recognition is different from the traditional relationship between the seller and the buyer, but will produce "friendship" like friends, even the fans of this brand. In this way, brand loyalty and reputation will be very strong. Users will support the product of the company, and will take the initiative to participate in the process of brand building. Even if something is not done well, the user will help the brand or enterprise rather than slander.