Lovely And Casual Style Becomes The Darling Of Children'S Clothing Market.

In 2010,

Retail sales grew by 21.2% over the same period last year.

2010, China

The market continues to maintain steady and orderly development.

According to the statistics of the China National Business Information Center, in 2010, the retail sales of children's clothing in major national retail enterprises increased by 21.2% compared to the same period last year, and the retail sales volume increased by 7.33% over the same period last year.

In addition, children's clothing also has some new features in consumption structure.

Clear positioning

have a great vogue

In recent years, people's pursuit of leisure life has been increasing. Under the upsurge of this upsurge, the leisure and comfortable wind swept through the entire clothing market, and fashion elements also gradually spread from adult clothing to children's clothing, and the adult characteristics of children's wear became more and more obvious.

Under such circumstances, the brand of children's clothing with distinctive positioning and fashionable leisure is favored by consumers, such as Barbara and red and yellow blue in Wenzhou, and piglets in Dongguan.

In addition, full of childlike innocence and full of fun are the design elements of children's clothing, which are never obsolete. Therefore, the comfort and innocence will be fully integrated. The lovely and leisure style brand will also become the darling of children's clothing market, such as Shenzhen's angel and Chongqing's baby pig.

According to the statistical results of the China National Business Information Center, these brands have been outstanding in recent years or market sales. They are always in the forefront or grow rapidly, and the potential can not be underestimated.

Foreign children's wear brand develops faster

With the continuous improvement of China's international influence, foreign enterprises are paying more and more attention to the market with huge consumption groups and consumption potential. Foreign children's wear brands have entered China's market and expanded their efforts.

Outstanding performance, such as the French Elle, ranked fifty-seventh from the market share of 0.37% in 2008, and gradually increased to 0.47% in 2010, ranking forty-second. The king kow in Hongkong ranked sixty-fourth from the 2009 market share of 0.27%, rising to 0.33% in 2010, and fifty-ninth in the market. The Armani Junior brand in Italy increased by 3 times in 2010 compared with 2009 market, and the ranking increased by 187.

The entry of foreign brands in China's children's clothing market, providing more choices for consumers, and playing a certain role in reference to domestic enterprises, will also have a certain impact on domestic children's clothing enterprises, and market competition will also intensify.

Differences exist in regional brand consumption

From the perspective of regional brand consumption structure, the preferences of children's brands in different regions in China are different.

According to the statistics of the China National Business Information Center, apart from Adidas, NIKE and other brands are among the best in all regions, paramount and balabbara are more popular in the northern region, and the sales in North China, northeast and northwest are among the best, while those in the south, southwest and other South regions have not entered the top ten list;

In addition, due to the relatively high level of economic development and higher income level in East China, children's clothing consumption presents a unique characteristic. The main performance is that the higher priced brands in the East China region are closer to the list, and the two highest priced brands of bear and Teenie Weenie are listed in the top ten list.