Home >

Sun Ruizhe: How To Continue And Continuously Enhance The Competitiveness Of The Garment Industry To Gain New Profits?

2011/5/17 9:14:00 37

Fashion Innovation In Garment Industry

accord with

brand

The law of operation can be recognized by the consumer level and has the ability to promote replication.

innovate

It is very necessary for the industry.

The way to enhance competitiveness is to strengthen the "standard discourse power" and "the right to speak" with the four main lines of "technology, brand, talent and sustainable development".

fashion

The construction of the right to speak should synchronously promote the construction of the innovation ability of the middle level of the industry and the innovation ability of the enterprise at the micro level.


Sun Ruizhe: in the short term, the risk of innovation does not necessarily lead to an increase in profits.

But in the long run, there must be a causal relationship between innovation and profit.

Innovation is the reason, and profit is the result. In turn, the increase of profits will also increase the input of innovation.


Innovation should avoid blindness.

Innovation should be consistent with the law of brand operation and can be recognized by the consumption level. In the short term, the risk of innovation does not necessarily lead to an increase in profits, but in the long run, it plays a key role in fostering the core competitiveness of enterprises.


In 2009, the output value of new products increased by 13.62% over the same period last year, which is 3.04 percentage points higher than that of the same period.

In 2010, the output value of new products of Enterprises above designated size increased by 111% over 2005, higher than that of output value by 27 percentage points. The contribution rate of R & D of new products to industrial growth is relatively high, which fully demonstrates the role of innovation in promoting profits.


Sun Ruizhe: according to the McKinsey Institute's research on the possibility of improving China's energy efficiency, China's industrial structure is the main factor leading to high energy consumption.

The consumption efficiency of resource related industries and service industries is higher than that of heavy industries. The readjustment of China's economic growth mode, from industry to service and consumption, will help the industry go on the road of recyclable and sustainable development.


An important inspiration for China's textile and garment industry, including industrial clusters, is that the adjustment of industrial structure should focus on the rational allocation of internal resources.

In the future, China's textile and garment industry should not only make the manufacturing sector refined, meticulous and irreplaceable, but also support the "soft" industries such as R & D, services, and other new economic growth points for strategic emerging industries, such as industrial textiles, in the favorable atmosphere of regional economy.

Of course, we should promote the construction of social responsibility management system in the industrial cluster, and advocate the consumption concept of ecology and environmental protection at the expense level.

  • Related reading

Lang Xianping Analysis Of Low Wages And High Prices In China

Leadership Forum
|
2011/5/13 10:13:00
76

Understanding The Business Structure Of Clothing Enterprises From The Construction Of Commodity Planning Mode

Leadership Forum
|
2011/5/10 8:44:00
56

Zhao Linzhong: Environmental Responsibility Is A Compulsory Course For Textile And Garment Enterprises.

Leadership Forum
|
2011/4/18 9:36:00
42

Chen Dapeng: The Miracle, Labor Pains And Soft Power Of China'S Clothing Industry

Leadership Forum
|
2011/1/4 10:25:00
70

Business Forum: Lang Xianping Talks About The Future Of Textiles

Leadership Forum
|
2010/12/29 15:39:00
117
Read the next article

Anta: Brand Effect Drives Enterprise Development

The annual report shows that the turnover of Anta sports in 2008, 2009 and 2010 was 4 billion 626 million yuan, 5 billion 874 million yuan and 7 billion 408 million yuan respectively, with net profit of 894 million 800 thousand yuan, 1 billion 250 million 900 thousand yuan and 1 billion 551 million yuan respectively. Among them, sales revenue in 2010 increased by 26% compared to the same period last year, and net profit increased by 24%.