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E-Commerce Leads The Clothing B2C Industry Into The Era Of Segmentation

2011/4/28 10:14:00 59

E-Commerce Clothing B2C Industry Segmentation Era

vancl

To sell furniture, Marceau will march into women's clothing in July, and will open up the children's clothing market in the future.

E-Shop

In addition to LV, luxury brands such as GUCCI and Chanel will also be launched online.

Nowadays, news about the clothing industry is developing in an endless stream with e-commerce.

Perhaps it is the relationship between the identity of the original fan Kai Cheng executives. Xu Xiaohui's B2C website, which was first launched online, attracted a lot of attention.

Entering the initial web site, whether it is page setting or product display, you still vaguely see the shadow of fan Ke Cheng pin.

Moreover, there are fewer kinds and quantities of products than other similar websites.

Obviously, due to the short time on the website, many aspects need to be further improved.

Unlike fans, Xu Xiaohui did not plan to do mass advertising, but did something in micro-blog and SNS.

Brand promotion

。

What is more noteworthy is that it has become the first slow fashion clothing brand B2C in China.

Therefore, the style of the product is relatively fresher. "First cut", "Godot", "life is like a first sight"...

Everywhere reflects the literary and artistic route that Xu Xiaohui is going to take.

Although the price is currently

Clothing B2C brand

One of the weights of competition, but you are low, someone is lower than you.

Therefore, paying attention to the establishment and operation of brand spirit and focusing on target groups with great efforts are not only the inevitable choice of traditional clothing brands, but also the pformation of B2C brand.

In today's increasingly competitive field of clothing e-commerce, it is not known whether the first moment can stand out as a place for everyone.

But the initial line represents a direction for the development of the clothing B2C brand. In the future, there will be more subdivision patterns in the clothing B2C market, such as children's clothing B2C, big size dress B2C, etc., and abroad, there are already quite mature diaper B2C.

It can be seen that our B2C market is still promising.