This Year, The Price Of The New Sandals Is A Bit "&Nbsp".

Everything is going up in the era of inflation. Shoes are no exception. The new summer of 2011. Sandals The price is so high that people are shocked by the fact that the price of a pair of sandals is 1399 yuan, and there is no discount; a pair of heels with a solid heel of Rome sandals. Price 1299 yuan, after 12% off, asking for more than 1100 yuan... Near May 1, reporters visited Shenzhen's stores to find new sandals that were just listed, compared with the same period last year. Rise Over 10%.

In Nanshan happy song mall, reporters saw yesterday, Scarlett, Lies Dan, Zhen Mei Shi, Hasen and many other brands, this year a number of new sandals priced at more than 1000 yuan, compared to last year's sandals prices rose by 10%. In a number of shopping centers, the reporter noted that the price of new sandals this year has generally been adjusted to 700 yuan, and the price of new sandals has been 300 to 500 yuan in the past years when the new sandals come into the market.

"The cost of labor and raw materials has risen, and the price of sandals has been raised." Shenzhen footwear industry official told reporters that since the second half of last year, the wage of footwear workers in Guangdong has risen by more than 20%, and the price of leather raw materials has nearly doubled. The price of raw materials such as sheepskin and cowhide has risen by nearly 10% when Hongkong's Asia Pacific Leather Exhibition has just come to an end. In addition, the industry expects that the latest earthquake in the New Zealand origin area of sheep skin may promote the price of raw materials such as sheepskin.

Customers are puzzled by this: it is difficult to explain why the price of the new sandals is too high due to the rise of raw materials and labor costs. Some customers also pointed out that at present, the old sandals take the "51" special price as the name, some play 5 or 40 percent off, and some even play 70 percent off or 200 yuan of old sandals in the shopping mall. And many new sandals have just begun to discount, although the "shy" to play a discount of 12% off, 17% off, 20 percent off, 30 percent off, so that consumers doubt the price of shoe traders are not real.

Does the shoe maker set a high price? A shoe salesman complained in an interview with reporters: every holiday, such as May 1, eleven, Spring Festival and so on, stores will be keen on discounts and promotions. Another industry insider disclosed that the new listing must be sold at a high price, so that the manufacturer can earn the "Ben" and "profit" such as design fees, market research fees and so on. When the end of a quarter is over or at the end of the season, in order to clear the stock, it will clear up the stock and clear up the shoes of the season style, the missing yards and the missing shoes, and the price will be low enough to buy the customers.