Consumer Spending On Cosmetics And Clothing In India Has Risen Sharply

According to India

On average, most respondents felt that they spent less than 1000 rupees on cosmetics in 2000, and cosmetics now start to exceed 4000 rupees, mainly due to the large number of electronic and print advertisements.

The survey also found interesting facts that the survey highlights that men are also keen on cosmetics. Compared with women, their monthly expenditure increased by about 40-50% during this period.

According to the survey, male consumers buy more than 800-1500 rupees cosmetics per month than female consumers, because men have hair care, deodorants, razors and razor blades.

According to the survey, 80% of male consumers generally prefer to purchase and select individual brands, and quality inspection is the main factor that affects male consumers' purchase decisions.

According to observation, the survey found that female consumers like to buy individual cosmetics.

75% of female consumers prefer convenience stores.

The report also mentions that 1/4 of housewives and administrative personnel are cosmetics per month.

Gender analysis shows that boys' consciousness level is far higher than girls'.

In other words, boys seem to catch up with market trends more than girls.