The New Deal In The Property Market Will Be Full 1St Anniversary &Nbsp; Developers Should Regulate The Layout Of Many Formats.

From the real estate market "

The real estate analyst's statement is not false: after every property market regulation, the stronger adaptability of the developers to the policy comes.

The first tier housing companies have begun to strengthen the strategic layout of many formats and reduce the risk of housing regulation under the premise of ensuring sufficient cash flow.

Investment "affordable housing"

It's not easy to say love you.

Regarding the affordable housing, Yu Liang, President of Vanke, pointed out two points in the annual performance report of 2010: first, the profit of building a security housing is only enough to 1 yuan, and the purpose of participating in the construction is mainly to fulfill the responsibility of the enterprise. Secondly, we have not yet found a good way to make money in the affordable housing.

Vanke gave reporters a data: since 2006, Vanke participated in the construction of various types of affordable housing about 3 million 200 thousand.

According to the preliminary statistics of reporters, since 2006, Vanke has achieved a total sales area of 30 million 548 thousand yuan - that is, 4 years of Vanke's participation in affordable housing is about 1/10 of the housing area sold over the years.

Does the housing guarantee make no profit?

A reporter who worked in a large housing company said that under the premise of no policy support, "to operate the commercial housing mode, the construction of affordable housing is sure to be a loss."

"Some people think that the so-called" corporate participation guarantee housing is a consideration of social responsibility. "This reporter is just a Mandarin." this is what we believe is something to do in this way, "laughed the reporter.

But the fact is that there are three major components of affordable housing costs: land prices, construction safety costs and administrative taxes.

For large housing enterprises, Jianan cost can not be saved. "It is not only a need for brand value, but also a safety perspective". Therefore, if we want to save costs, we can only think of land price and tax and fee links.

In 2010, Longhu real estate in Beijing's "two room" project, Tongzhou "Dafang" completed and delivered.

Public information shows that the gross floor area of Beijing Dafang project is 468 thousand and 500 yuan, with a sales income of 2 billion 121 million yuan, equivalent to 4527.58 yuan per square meter - the low market price has lowered the Longhu's turnover price by 1259 yuan.

Soufangwang shows that the average price of second-hand housing in Tongzhou is close to 9000 yuan. At that time, the selling price of Longhu was less than 1/2 of the market value.

This price is only 1/2 of the market price. I am afraid it will only appear when the sale of the small property house is sold. The latter is known for incomplete property rights and certain legal risks.

In March 30th, the deputy director of the China Housing Index, He Tian, told reporters that the construction of affordable housing needs to attract extensive participation from developers.

From the perspective of front-line cities, local governments often require developers to "build" affordable housing projects when they sell land.

Or, for some cash strapped developers to provide financing convenience, from a certain point of view, this is a way of giving profits to local governments.

So, if developers really participate in the housing projects, will it dilute the profits of enterprises in 2011?

Ho Tian pointed out that on the one hand, only about 2000000 sets of affordable housing projects in 2011 were affordable housing (including two restricted housing), and the rest were in the form of shanty towns and public (low rent) renting, so the total amount was limited; secondly, the proportion of the total development area of affordable housing in listed housing enterprises was not high.

Therefore, the profits of listed housing companies in 2011 may not be diluted due to participation in the construction of affordable housing.

It is reported that nearly 70% of the enterprises that have announced the annual report in 2010 have to participate in the construction of affordable housing.

However, Heda said, "at least in 2011 will not cause a great impact on the real estate market".

Proportion of future housing development

Or below 80%

In an interview with reporters in March 30th, it was learned that although the mainstream residential developers in Vanke City were still in the same position, they began to gradually improve their commercial real estate development capabilities.

In view of the increasing number of residential and commercial supporting projects in recent years, upgrading commercial real estate development capability is also in line with the trend.

"Vanke is doing business in order to build a good house instead of doing business and commerce," Vanke told reporters. "For a long time, the non residential business is expected to be controlled within 20%, and in the short term it will not exceed 10%".

In addition to commercial real estate, Vanke pioneered research and Exploration on old-age housing and tried in several cities such as Beijing and Hangzhou.

Compared with Vanke, Longhu real estate has tasted the sweetness of commercial real estate appreciation in 2010.

Statistics show that in 2011, Longhu real estate investment property fund grew by 45.1% compared with the same period last year, and investment property appreciation increased by 2 billion 490 million yuan.

Longhu related people said that commercial real estate will be an important strategic direction for its future. In the current land reserve planning, 15% of the annual capacity will be retained as a commercial project. "By 2014, the Longhu group will have more than 2 million commercial projects, and by the end of 2015, we hope that the profits of commercial real estate will reach more than 10% of the whole group".

Public information shows that Longhu real estate in Beijing will be completed and opened in 2011, and Chongqing era sky street, Beijing long Ying Tian street, Chengdu North City Tian Jie and other projects will also start construction.

In March 23rd, Longhu's "mountain, sea and lake" holiday projects were unveiled in Chengdu, Yantai and Yunnan Yuxi respectively.

Longhu related people mentioned in the interview, "in the next three years, holiday real estate sales will gradually account for more than 10% of the whole group".

That is to say, by 2014, the contribution of Longhu real estate to commercial and holiday real estate will account for 20% or more of the whole group. This figure is roughly the same as that of Vanke's long term planning for non residential businesses, but it is relatively conservative compared with Baoli real estate. A Research Report from Guangzhou securities shows that Baoli real estate plans to continue to increase investment in urban complex, pension real estate and tourism real estate projects in the future, so as to achieve 3:7 of commercial real estate investment and real estate investment ratio.

Furthermore, the research report shows that the commercial property of Poly Real estate will account for 10% of the total assets of the company.

A real estate analyst said in an interview that if the first tier housing companies such as Vanke and China Merchants moved to commercial real estate and integrated their resources, it did not mean that the mainstream investment choices in the residential market were replaced. However, real estate developers began to choose more formats and holding property would become a trend in the future.