Paris International Clothing Procurement Exhibition Will Retain Chinese Pavilion

In September this year, Paris, France, China.

China, which was held in Beijing yesterday

At present, European retailers' procurement budgets are getting lower and lower. They are also looking for low prices, and they are more concerned about the quality and time of cooperation.

The turbulence of the world situation has also made retailers in Europe seek more reliable suppliers to avoid risks. Therefore, it is an important time for China's garment manufacturers.

He pointed out that the concept of the European market has been changing, and buyers are no longer afraid to cooperate with distant and unfamiliar Asian countries. The application of new technology and new logistics tools also makes geographical location neglected. More importantly, they also realize that products supplied by Chinese suppliers are more and more in line with the needs of their customers.

"From the general trend, the development of Chinese garment enterprises in the European market has changed from pure processing trade to general trade.

At the same time, the total trade volume is also increasing, but it is mainly the increase in unit price, not the mere increase in quantity, because China's textile and garment enterprises have found their proper position in the global industrial chain.

Lin Yunfeng analysis pointed out that it is undeniable that China has given some cheaper and cheaper processing trade space to other countries including South and Southeast Asian countries, but in general, Chinese enterprises are developing in the direction of high added value in the European market, the US market and the Japanese market.

According to Lin Yunfeng, at present, the market share of Chinese clothing in Europe has reached more than 30%.

He believes that future goals should not only increase market share, but also enhance industrial competitiveness, enhance brand value and improve technology content. Therefore, industrial pformation is crucial.

"The issue of trade protection can not be predicted now. With the increase of our trade volume, there will be new trade barriers and technical barriers arising from the competitiveness of our textile industry. Under such circumstances, we must only improve our competitiveness."

Lin Yunfeng said.

As for the brand influence of Chinese clothing, he said frankly that there is still a long way to go in the European market.

Textiles were "converted" into Europe.