Jill Shoes Responded To "&Nbsp" 12Th Five-Year, And Promoted The Banner Of New Health.

In March 5th, when Wen Jiabao made a report on the work of the government at the four session of the eleven National People's Congress, he said, "we need to accelerate the pformation of the mode of economic development and the adjustment of the economic structure.

Adhering to the path of new industrialization with Chinese characteristics, promoting the deep integration of informatization and industrialization, upgrading and upgrading the manufacturing industry, and fostering the development of strategic emerging industries. "

(see the outline of the Twelfth Five Year Plan for national economic and social development) (Draft).

Yu Jinhua told shoe industry brand observer Tan Ru, after 30 years of development after reform and opening up, China's leather industry has made leaps and bounds, laying a solid foundation for the development of "12th Five-Year".

In 2010, the output value and export volume of leather industry reached a new record. The output value of the industry increased by 26.9% to 747 billion 300 million yuan, accounting for 5.4% of the total output value of the national light industry.

Leather imports and exports grew rapidly, reaching a record high. Leather and leather goods imports increased by 33.8% to $53 billion 830 million.

Footwear exports increased by 26.6% to $33 billion 660 million, compared with the same period in 2010, the number of footwear exports increased by 21.5%, almost 10 billion pairs.

During the "11th Five-Year" period, the leather industry has all the way to celebrate, but the leather industry has also accumulated many problems: 1, extensive growth mode and low level expansion have affected the core competitiveness of the industry; 2, the industry's independent innovation capability is weak; 3, the task of environmental protection is arduous; 4, the dependence on exports is high; 5, the shortage of labor force, the shortage of migrant workers is becoming more serious.

At present, environmental protection and labor shortage are the biggest problems facing the leather industry.

How to solve these problems in 12th Five-Year? The key is to see how long we can raise the banner of new heism.

What is new health theory? Yu explains that new health theory is an industrial trend based on health, environmental protection and low carbon. To some extent, it represents a value trend of entrepreneurial development in the post crisis era.

It is not only the product of modern traditional industry and healthy consumption, but also embodies the supremacy of health in terms of values, demands that industry adapt to healthy development and products meet the demands of health concept.

For the industry, the new health theory requires the industry to carry out environmental protection to achieve low-carbon development; for enterprises, new health theory requires enterprises to infiltrate into the scientific and environmental protection concept in design, production and operation; for products, the new health theory requires that the products developed by enterprises should pay attention to the physical health, mental health and human health of consumers, thus contributing to the overall health of consumers.

In 2010, the company started to advocate new health theory and promoted new health theory in the aspects of enterprise development, product research and development, brand concept and so on, making it a new healthy and healthy hunting banner.

A few days ago, at Gilda's 2011 national marketing conference, general manager Li Guohua made clear the strategic goal of Gilda's "12th Five-Year" period - trying to make Gilda brand the first brand of environmental protection and health shoes, and carry out the new health doctrine to the end!