Tianxiang Group: Promoting Exchanges And Cooperation Between Chinese And Foreign Enterprises

Forum on China

The forum was hosted by China Association of foreign invested enterprises and Tianjin Association of foreign investment enterprises. Leaders and experts from Ministry of Commerce, State General Administration of quality supervision, inspection and quarantine, State Administration for Industry and commerce, Consumer Protection Bureau and Beijing Administration for Industry and Commerce attended the event.

The forum also invited Levi, s, Burberry, Prada, Gucci, Bestseller and other international well-known brands and retailers, as well as Lining, van Kee pin and other well-known brands of domestic enterprises attended the relevant responsible persons.

Advice to help foreign brands enter China

With the rapid development of China's economy, the disposable income of consumers in urban and rural areas has been increasing. All the world famous brands have entered the Chinese market, and domestic manufacturers have made great efforts to expand.

In such a market environment, the domestic market demand for product safety and quality has gradually increased, and the corresponding regulations and policies have been gradually strengthened. This has prompted domestic brands and manufacturers to focus on product innovation while strengthening product safety performance. Foreign brands and retailers who are eager to open or expand the Chinese market are also in urgent need of understanding the development trend, policies and corresponding access laws and regulations of the Chinese market.

Therefore, China Association of foreign invested enterprises, as an important link for overseas enterprises to enter the Chinese market, has organized the summit forum with the international well-known third party quality and safety service provider Tianxiang group.

Tianxiang's move not only helps overseas brands and retailers who are already ready to enter the Chinese market understand the laws and policies of the Chinese market in a timely manner, but also provides a good communication platform for the relevant government departments and enterprises, so that these enterprises can understand the situation of the Chinese market more thoroughly and comprehensively, and lay a solid foundation for future market development.

On the forum, Bai Xueli, President of Tianxiang Group China, delivered a speech on the theme of "how overseas brands enter the Chinese market successfully".

Bai Xueli believes that at present, foreign brands are able to see the Chinese market coming in large numbers. There are obvious advantages as well as challenges.

The advantages of foreign enterprises in brand, management, marketing, design and quality are obvious. Combined with China's huge market demand for international brands, foreign brands seem to be emboldened.

Escort for product quality and safety

Tianxiang used to provide services for foreign brands to export products from China.

Now, with the large number of foreign brands entering the Chinese market, the service objects of Tianxiang are also changing.

"The past 99% are for export products, and now we also need to provide services for our customers' imports. Therefore, in order to successfully enter China for foreign brands, we also have some suggestions in this regard: first, we need to strengthen our understanding, strengthen our understanding of Chinese laws and regulations, and familiarity with China's standard system and quality requirements."

Bai Xue Li suggested.

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