The Discount Is Greatly Enhanced By &Nbsp, And Shoes And Clothing Are The Main Products Of Promotion.
Just after the Spring Festival, Foshan is big.
Market
One after another, it opened the season of sales promotion.
shoes
Hat and so on become season change
Promotion
The flagship product.
Yesterday, reporters visited a number of department stores found that this year's "seasonal price" discount is much higher than before the Spring Festival.
According to the industry, the seasonal clearing of shopping malls will last until the end of March. This is the perfect time to make money.
Partial discount is as low as 4~5 discount.
Yesterday, a number of shopping malls were visited by Mingzhu department store, Baoli Shuicheng, Xinghua shopping mall, Nanhai square and so on. It was found that almost all stores were doing discount sales promotion, especially in winter wear and footwear.
Almost all the brand counters in the Oriental Plaza, the first floor of Mingzhu department store and the footwear monopoly area of Xinghua shopping center have produced seasonal promotions. Among them, the discount for women's boots in winter is usually between 4.5 and 40 percent off, and the discount for men's winter shoes is generally between 5.8 and 32% off.
Besides footwear, winter clothing is also the main force for seasonal goods, especially down garments, cotton padded clothes, sweaters and so on.
Reporters in the Pearl department store, Xinghua shopping center and Baoli Shuicheng and other shopping malls saw that most men and women wear brands for last year's winter wear, offering a discount of up to 4~5 discount, and a few brands can even hit 70 percent off.
Among them, the biggest discount is woolen clothes, and a few brands of woolen clothes even have a discount of as low as 1 to 88% off. The original woolen sweater, which is over 1000 yuan, is now available for over 100 yuan.
At the same time, last year's autumn clothing also took the opportunity to reappear the market, with the winter wear together to reduce sales promotion.
Amoy family:
Amoy season goods should pay attention to collocation
A lot of smart consumers think that when the season changes, the classic style clothes are worth more, and they can save a lot of money.
On February 14th, on the Valentine's day, reporters visited Nanhai square, Oriental Plaza and Xinghua shopping mall.
Besides the young couple, many of them are middle-aged men and women who are not in trouble.
A fashionable woman told reporters that she was wearing brand clothes from head to toe, but never bought positive products. Almost all of them were taunting at the turn of season.
"For smart and sensible consumers, it is no longer beneficial to use seasonal products."
A Ping, an Amoy merchant, said that the style of clothing shoes and hats was not as old as new and old. As long as their eyes were unique, they would choose collocation and find their own style. Even if they spent a little money, they could wear fashionable and beautiful feeling.
"I saw a men's leather jacket a few years ago, but the price was 12800 yuan / piece. When I went shopping again the other day, I found that the selling price had dropped to 6000 yuan / piece. This time I bought it without hesitation, and I used to give my husband a happy time on Valentine's day."
Industry forecast:
March or more discount
At present, the discount of winter wear and winter shoes launched by the market is mainly based on 4~5 discount.
The industry expects that after March, the discount for winter clothes and winter shoes will be lower.
Mr. Zhang, who has been in the garment industry for many years, said that the retail price of general clothing and shoes is 2.5 times higher than at the cost price, and the retail profit of some high-end brand clothing is even higher, reaching 4~5 times.
Therefore, clothing and shoes will be reduced to 2~3 fold before reaching the original purchase cost price.
"Now, the discount rate of 2~3 discount is not widespread yet. After March, the discount offered by merchants will be even lower. However, it will not be enough for the style and size of garments to wait until then.
For consumers who want to clean up the goods, from now until the end of March, they are the best time to clean up the goods.
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