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Taiwan Children'S Clothing Brand Li Ying House Marketing Layout China'S Successful Experience

2011/2/16 17:36:00 94

Taiwan

Children's wear

Lin Taisheng, chairman of the brand, Li Ying Fang Group, in 2011.

Li Ying Fang

China's development experience pointed out that Li Ying Fang set up a stronghold in Taiwan in the middle of 1970s. After booming in Taiwan, it started the layout of the United States, Indonesia and Thailand from 1986 and moved forward to the mainland market in 1992.

Due to the considerable scale of operation in Taiwan, and after several years of successful experience and failure in international layout, before the establishment of the mainland stronghold, we must insist on consulting and consulting companies, conduct detailed market surveys, negotiate with local governments to confirm the code of conduct, comply with the local laws and regulations, and set up an accounting system based on local norms, and take Taiwan's development as the future development prospect of the mainland. After so many years of professional, modern management and democratization management, we have opened up direct chain stores with mainland China.

Since December 2005, Li Ying Fang has set up the first direct store in Huaihailu Road commercial street, Shanghai. At present, there are more than 1000 chain children's business in mainland China, and it has developed into a group business with more than 300 stores in Taiwan.

Chairman Lin also stated that the mainland market is very large, with low homogeneity, consumption habits and income discrepancy. The development level is just like that: going back to the past and seeing the future, it shows that the period from south to north, which can be managed and played, can be very long and well functioning.

To grant authorization

In addition, on the establishment of brand, we should consider the principle of complementarity and pluralism. In the establishment of channels, we should consider the convenience of the district and establish various types of principles. For this reason, the number of store outlets established by Li Ying Fang in mainland China is currently 70% of which are direct and 30%.

In addition, Li Ying Fang Group attaches great importance to financial management and modern information system management, and has gradually established a modern warehouse logistics system in order to deliver goods to various locations in time.

Managing chain businesses in mainland China, the chairman of the board of directors also pointed out that in 2009, he encouraged the staff of the mainland, with special emphasis on five practices:

Static, that is, to see anything, first of all, we must remain calm; net, dothingrightatthefirsttime, that is, once handling, not dragging the mud; the environment, looking at things, depends on the whole environment, links, do not generalize; respect, emphasize mutual respect; mirror, modesty review, continue to borrow.