"Top Pants" Responded To Question: Let The Child Hurt Not Original Intention.

In July 2009, Shenzhen Wu Ziniu Clothing Co., Ltd. launched the "body guards" series of underwear, then found 5 2009 college entrance examination.

From July 2010 to September, before and after the end of the college entrance examination, this product was pushed to the cusp of public opinion. In the minds of people, the champion and underwear are not the right combination.

The champion of the endorsement was described as "lying down in the business", and the manufacturer was called "the unscrupulous and unscrupulous merchant."

Two years later, this

"Top dollar" underwear before and after the storm

Xu Jianfeng, Wu Ziniu's clothing chief, told reporters yesterday that if he had not been taught by his supervisor to study, he would not have been able to enter a good university at all. He believed that learning experience was very important in his mind, so he would have the idea of asking the champion to endorse.

I am engaged in underwear industry. I never think underwear is dirty, but it is not allowed by society.

"These children bear a lot of pressure afterwards. This is not our intention. We never plan to hype."

At first, the spokesman was Zhang Yishan.

4 years ago, Xu Jianfeng, the founder of Fujian Province, founded the company. Before the champion won the endorsement, the spokesman for the "body guard" series of underwear was Zhang Yishan playing the role of Liu Xing in "children in the family".

This series of underwear consumers mainly face primary and secondary school students.

In 2009, Zhang Yishan was filled with the company. Xu Jianfeng felt that Zhang Yishan had grown into a young man and was not suited to his product oriented consumer. So he was ready to find other student representative endorsements.

It was July 2009 when the college entrance examination came to a close, and the champion of the college entrance examination became the focus of public attention.

Is it okay to find the top candidates to speak for underwear? Xu Jianfeng has this idea in mind and discussed with his subordinates. The result is that the plan is feasible.

Every champion

Chen Zhihua, the planning manager of the company, began contacting the top candidates in the various provinces and municipalities. The Henan provincial science champion Yang Gaihui, the Hubei provincial science champion Wang Ye, the Fujian science champion scholar Chiang Yi, the Guangdong science champion Chen Jun, and the Henan arts champion Li Chang became their spokesperson.

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"Some of them are hesitant at the beginning, but we say that we can teach other people's learning experience, which is also a good thing. They finally agreed to come down."

Chen Zhihua said.

According to their agreement, Wu Ziniu's products can be used as the endorsement of 5 top champion portraiture, the contract term is two years, and each person's endorsement fee is 10 thousand yuan.

The body guards' underwear, which is the champion's endorsement, has nothing to do with the general underwear except for the champion.

Two times in half a year.

From July 2010 to August, it was another year when the college entrance examination came to a close.

This underwear is widely ridiculed by public opinion. Some people say, "wearing underwear can test the champion, what is the relationship between the head and the buttocks"?

Wu Ziniu, however, was described as a model of unscrupulous hype and an unscrupulous businessman.

Many media are chasing the number one scholar who has entered the University. Their parents are interrogated, "why do they want their children to do such endorsements?" Chen Zhihua said that several children might be hurt.

"Wang Ye's mother called me crying and asked why it happened."

In February 10th, a netizen posted a post at the Western Web Forum. "Close fitting bodyguard" underwear actually looked for the top candidate in the college entrance examination, and attached the picture of the underwear. There were 5 top candidates on the top of the college entrance examination. Then local reporters found that the underwear was still on sale in the Xi'an market and Taobao. Immediately, the briefs were reported again and again, and became the focus of public debate again.

The parties said:

College Students: business practices to curry favor with others

Xiao Li, a student at Shenzhen University, thinks that the examination is for the upper part of the body, and the underwear is used to pack the lower part of the body. There is no correlation between the two. The practice of the businessman seems to be in a crowd.

Miss Wang, the Pearl school, thinks that the advertisements on the top of the college entrance examination are just a phenomenon that more and more businessmen turn the college entrance examination into a commercial bargaining chip. However, this phenomenon is too heterogeneous and beyond the scope of people's acceptance.

Manufacturer: don't think the underwear is dirty

Xu Jianfeng said he did not understand the views of the outside world on the underwear industry.

"I never think underwear is dirty. It's also a necessary thing for teenagers to grow up healthily. Why is it so controversial to ask the champion to learn the machine and not to have underwear?" Wu Ziniu and the 5 top scholars' agreement ended in July this year, and they all hope that all of them will end here.