The Innovation Of Design Concept Is The Soul Of Clothing.

Because of the differences in values and aesthetics and the difference of times, the beautification of clothing becomes the most complex, difficult to grasp and the most unending function.

The concept of clothing in modern society is becoming more and more colorful.

China has Chinese fashion, the United States has the American fashion, and Italy has Italy's fashion.

But some famous international brands are famous because they not only have rich personality, but also create a worldwide fashion.

To create fashion is to create brand culture.

For example, why is Coca-Cola and McDonald's famous?

Because they create a cultural concept and run culture.

I think clothing is the same. In the final analysis, "beauty" has some essential characteristics.

Not only to show its unique personality, but also to sublime individuality into a concept of dress culture recognized by the whole world.

Our "Bosideng" has been recognized by Chinese consumers, but we must continue to innovate.

Bosideng has released the fashion trend of cold proof clothing to the world for 4 years in a row. The aim is to break through the limitations of regional culture and integrate with the international trend while basing itself on the domestic market, so that "Bosideng" will gradually become the brand representing the fashion of the world's winter clothing.

Dress culture should be broad and cosmopolitan.

This is my personal understanding of the essence of dress culture and its development trend.

According to this nature and trend, the world of our garment industry is very broad, and its development will never end.

Therefore, the competition of clothing market is fundamentally the grasp of the essence of dress culture and the competition of its development trend prediction ability.

In short, it is the competition of innovation ability, especially the competition of product innovation ability.

Only in this way can a benign cycle be formed in order to promote the progress of China's garment industry.

The core of clothing product innovation should be the innovation of design concept.

This innovation should be based on the full understanding of the essence of dress culture and the accurate grasp of its development trend.

Bosideng's market oriented design concept innovation is the crystallization of unique personality and broad commonality, and is the best combination of culture and art and market economy.

The main characteristics of Bosideng down jacket are fashion and leisure, simple and close, reflecting the pursuit of simple life.

With the advent of the era of economic globalization, we will also develop towards the international trend of relaxed and natural development. We will deduce fashion with a natural attitude, and shine life in a calm and beginning color.

The innovation of supporting design concept should be the innovation of materials and product technology.

Concept is the soul of clothing, and material is the strength of clothing.

In today's world, the textile industry is developing rapidly and new fabrics are emerging. We should not only pay attention to the emergence of new textile materials, but also import fabrics from Japan, France and Indonesia according to people's needs, or customize some special fabrics to form the unique quality of Bosideng clothing.

Our cotton PU coated fabrics, waterproof and breathable PTFE fabrics, modern fabrics such as PVC and TTU environmental interlayer are the successful examples to this goal.

To achieve the innovative design concept, we must implement a new management system.

From a township enterprise to a state-level enterprise group and then to the largest production base of feather products in Asia, Bosideng gradually completed the shareholding system pformation, set up a modern enterprise system, and achieved a smooth pition in the turbulent market economy.

For enterprise management in twenty-first Century, I think: first of all, today, with the deepening of economic globalization, global resource sharing is the general trend.

Enterprises must be as open and compatible as computers, and management must be close to international enterprises.

The goal of Bosideng is to create a world famous brand. Therefore, it is imperative for us to absorb internationally advanced knowledge, information and technology, and apply it to the management of traditional enterprises.

Second, the "knowledge myth" and "know the home" created by the new economy (there is no denying that there are many differences between the traditional economy and the new economy), we will make full use of their technological means and draw on their management methods to achieve the integration of traditional economy and new economy.

In the future, Bosideng will also turn to the way of "mouse plus cement", or we will find a better way, but the general principle is to create the greatest convenience for customers and provide the best service, so as to maximize the economic and social benefits.

I think this is the way that the traditional economy will take.

At present, we are updating the "Bosideng" website. I believe that the enterprise website will not only become a platform for enterprise publicity, but also a window for communication between enterprises and customers, and will lay a foundation for e-commerce in the future.

Third, add

After that, tariff barriers have been cancelled, but "technical barriers" will be strengthened.

Therefore, "Bosideng" must adjust product structure, improve product quality and service level, and achieve large-scale and serial operation.

In this process, the key problem is brand management and marketing revolution.

We will use reverse thinking and new ideas to improve management methods, promote "Bosideng" product innovation in management innovation, and drive the whole down garment market forward with "Bosideng" to make China's winter clothes more competitive.

Of course, we need to innovate with the above innovations, as well as innovation in technology, corporate culture, staff quality and so on.

In the past, I used to say three words: "true, good and beautiful". The so-called "true" is to treat consumers in a sincere way, that is, I often say "brand is valuable and character is priceless"; the so-called "good" is to constantly improve our means of production and management, and the so-called "beauty" is to constantly discover beauty and create beauty.

Today, when we talk about innovation, we will refine the principles above.

In a word, we will change all the time except for a sincere heart to consumers.

We must follow the development rules of people's aesthetic values and values, innovate and climb to create a bright future for China's clothing industry.