Large Network Operators Introduce "Shop In Store" To Find New Money Bags.
When the outside world is still debated whether B2C (Business to Customer, business to customer) and C2C mode are inferior, the two sides begin to shake hands.
Reporters noted that the current C2C platform
TaoBao
Many sellers are quietly joining Mcglaughlin, Dangdang, Jingdong and other B2C websites.
Unlike other commodities, these goods are not the products of the B2C online mall, but the brand of the store in which they are affiliated through the joint mode.
B2C changes to "shop in store" mode
Reporters on the Mcglaughlin website see, in addition to Mcglaughlin's own brand, such as Ou Meng Da, Taobao grew up.
brand
Sellers such as crack, silk, Essar and seven grid have already put some of the main costumes on the Mcglaughlin website.
Not only that, Taobao's popular pop card, but also Jingdong, red children and other websites with exclusive stores.
Children's wear
Brand Angel Cat is also based on the "store in store" mode, and it also enters Mcglaughlin, Dangdang, and other online shopping centers.
According to the figures released by Dangdang, thousands of joint venture businesses have been established in Dangdang in 2009, and investment has been intensified since the beginning of this year.
In the B2C online shopping mall, although these commodities come from Amoy brands, they are implemented in accordance with their respective standards of B2C online store in distribution and after sales services.
New service profit point
In fact, B2C shopping website gradually develops into B2B2C (B2B and B2C evolution and combination) mode by introducing affiliates, which can better build logistics supply chain to meet customers' one-stop shopping needs.
The key problem is that by introducing other brands to develop "store in store" business, collecting service fees and discount mode, it can also add new profit points to B2C shopping websites.
Similar to the traditional retail channel collecting service fees, brand operators are required to pay for platform fees when they enter the major online shopping centers.
At present, the charging standards of each B2C online shopping mall are different. Taking Dangdang network as an example, its mobile phone numbers, clothing and other commodities are 4%, and there is also platform usage fee.
An industry secret is that after introducing affiliates, B2C online mall can earn more benefits by collecting value-added services such as promotion fees.
Online stores are constantly promoting sales activities such as spike killing and snapping up. If they want to achieve the expected sales, they need to have a good advertising position.
Take the floating advertisement of a website as an example, the cost of single column advertising is more than ten million yuan.
Springboard before independent portal
Research on China's online shopping market by AI consulting has found that the platform value of shopping websites has been significantly improved.
The so-called "platform value" in addition to advertising value, the other level is that the value of shopping websites to stimulate the sales of business products is gradually recognized by the third party businesses.
People responsible for breaking the silk said that commodities can enter more platforms such as Mcglaughlin.
Although the future wants to have its own independent B2C online mall, it needs to take advantage of the flow of shopping websites and third party platforms to accumulate customer resources and expand popularity.
In the Taobao environment, the Amoy brand has gradually formed a certain brand and style, but it still faces problems such as passenger traffic, enterprise management, supply chain optimization and so on.
"The promotion of independent shopping websites is more than several times higher than the cost of living on Taobao and B2C brand websites."
Initially opened an independent B2C online mall, later to Taobao platform, the brand leader said.
Insiders pointed out that the choice of cooperation with Mcglaughlin, Jingdong and other B2C enterprises has become a better choice for Amoy brands to expand their brand influence, enhance sales scale and pition to independent B2C online mall.
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