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Cowboy Myth In China

2011/2/4 22:03:00 66

In 1957, Lee Vester Routh, the biggest manufacturer of jeans in America, made an incomplete statistics and found that the total sales of jeans in the United States amounted to 150 million.

That is to say, the whole United States is almost one person.

20 years later, in 70s, jeans became popular all over the world.

When China opened to the world at the end of the 70s, the world turned out to be jeans.

Bell mouth type

Or the barrel type, or even the tight leg pants, all at the height of the world's climax.

Chinese adults who are conservative in jeans are despised and loved, and then they buy a pair of clothes and then they will be considered too pedantic if they do not wear a pair of jeans.

When my son was two years old, it was summer 1982.

I bought him a denim shorts specially, and I felt that I had caught up with the trend.

Look at the university campus, the original student each pair of jeans also wore on professors and experts.

People in the cultural circles such as painting, music, film, news and so on also compete to wear jeans and forget their humble origins. They only feel that they are full of modern flavor and are full of challenges, adventures and courage to move forward.

The middle-aged and elderly people are undoubtedly young and energetic.

Since 90s, fashion has changed rapidly, but jeans have always been independent.

Jeans are not only the most common clothing for young people, but also cowboys.

Jacket

Cowboy shoulder

Jeans, short skirts and cowboy bags.

Denim is also thick and thin. Besides indigo, it also has dark red, dark purple and dark green colors.

In contrast, this kind of water washed by the stone mill is regarded as the most common "jeans" by Chinese people.

Young people who always come up with something new do not satisfy this dress.

Influenced by the trend of thought and dressing of punk in western countries, a country's "avant-garde" youth also imitated the practices of young people in the West. They used cigarette butts and scissors scissors to rip off the hem or trouser legs into broken edges or ears, which artificially created a dilapidated effect.

I remember a cartoon of a painter who wore a cowboy hat and jeans and a young woman. There were several holes in his trousers. One old man saw "poor child!" then she took out 20 yuan for her to buy a new pair of trousers, and who drew a white eye and got a scolded "cliche!" this picture shows that in the process of China's reform and opening up, there is a deep generation gap between the new generation and the two generation in ideology.

From today's 2009 to the 2009, the charm of the denim garment is still undiminished. It is just like the pastoral song in the noisy market. Although it is still impetuous, it is still simple and unadorned, but it always reveals pioneering and challenging witty things.

Cowboy costume gave a strong fashion trend to China at the beginning of reform and opening up, and at the same time, it loosened the shackles and fetters of Chinese people's minds in a special way.

Jeans have been accompanied by Chinese people for 30 years, and this is the 30 year of reform and opening up.

Jeans are imported products. But after 30 years, do Chinese people want to return to China or are they accustomed to the "global village" in their costumes?