2 Computers, 1 Facsimile: Millions Of Businesses Start Like This.

Taiwan old computers and 1 fax machines trading companies

When he graduated in 2000, he was unwilling to be lonely. He was unwilling to work for others.

After consultation, he learned that it was easier to register a business company.

After he found the alumni, the two men chimed in and said they could do it.

They are first registered companies.

Running business and running taxes again and again, finally registered the company in early 2001.

Then, rent the office yard.

The office site was selected by Curie, a resident outside the North Fourth Ring Road, a two bedroom semi basement.

The monthly rent is 900 (including property and heating charges, electricity charges paid), quarterly payment.

Office equipment is two old computers plus a fax phone. The computer is the old computer used by two alumni in University. The fax telephone is 200 yuan for the second-hand market, and it is 2 computers and the only 1 fax phones.

The partners themselves have other companies, so the company was founded mainly by him.

Before he set up, he had done Market Research and felt that the logistics industry had a good prospect. So he decided to start from logistics.

So when the company was established, he kept on working.

First, we recruited two employees, and then printed a lot of business cards and leaflets.

He and his employees ran between office buildings, shuttling across the street, sending out cards and leaflets showing their company phones.

When I asked my classmates, "do you feel tired at that time?" he smiled: "at that time, I did not know what fatigue was, and the whole person was inspired by the impulse to start a business. I always told myself in my heart not to stop and go straight ahead."

More than a month later, his persistence and resilience brought him and his company customers.

His company began to receive some deliveries from time to time.

He paid great attention to details, and saw that the traffic in Beijing was more congested. With the consent of the staff, bicycles were allocated to them, which greatly increased their delivery speed.

Half a year passed quickly.

Because of their good service attitude and timely delivery, they receive more and more express tickets.

However, it seems difficult to make profits only by sending such express mail, let alone accumulate capital for expanding business.

So he decided to open up new businesses.

He chose some distinctive toys as the next target.

He first promoted his new product in a group of customers who had been tired for more than half a year. At the same time, he used the old methods - issuing business cards and leaflets.

First of all, some of the old customers ordered some toys from him, and slowly, some new customers sent orders.

He felt the marketing method practicable, so he stepped in to import other goods.

Including: scenic spots and so on.

While introducing new products, he also did not forget to continue to maintain and expand his logistics network.

He has pulled many orders from many famous companies such as red cap and so on. In this way, he has expanded the company's popularity and sales network scale.

And these famous companies also have more and more orders for him because of his company's punctuality and punctuality.

Thus, at the end of 2001, his company had already entered the orbit preliminarily, and there was a preliminary profit.

In early 2002, his partner was in conflict with his marketing concept, so he decided to withdraw from the trading company.

As a result, the trading company became a wholly owned company.

He boldly started e-commerce.

He did not slow down the pace of entrepreneurship because of the withdrawal of partners.

His sharp eyes are constantly observing the changes of the market. His nose, which is sensitive to smell, is constantly sniffing the smell of business opportunities.

In 2002, he sniffed out unlimited business opportunities from the Internet.

So he boldly started e-commerce.

On the one hand, he registered online stores on a relatively popular online mall website, and on the other hand, he asked professionals to make websites for his company.

After finishing these, he has made advertisements links on the front pages of some portals in order to improve the browsing of his online stores and websites.

It is precisely this move that makes the click rate of his online stores and websites suddenly increase.

As a result, orders on the Internet are also numerous.

However, because the products he sells online are still small gifts, tickets and so on, so the profit is not high.

So he started looking for new products.

To this end, he spent a lot of time to see what other online mall merchants are selling.

After careful analysis of the online commodity market, he found that automobile accessories were a blank spot in the market.

So he decided to import auto accessories.

Before the introduction of car accessories, he asked people to do special market research for him. After two weeks, Beijing's large and small auto parts cities have run around, and the performance and price of automobile accessories have been thoroughly touched by him.

He positioned the target customers at the top end, so he chose automobile accessories as a luxury and tasty car perfume and car fridge.

After positioning the target customers in the business side, he also investigated and analyzed the target customers' consumption ability. After finishing the analysis, he priced the products.

When pricing, he chose a high price.

Dozens of dollars into the car perfume, he priced hundreds of pieces, hundreds of dollars into the car refrigerator, he priced several thousand.

To his surprise, his new product was selling very well.

Many foreign orders are flying like snowflakes.

The Internet brought wealth to him.

He made a profit this year, and planted his entrepreneurial tree in the new soil of the network, and produced heavy gold ingots.

With more capital, he increased the introduction of new products in 2003. He was no longer confined to a single two car accessories. He also introduced a wide range of auto parts.

The previously developed online sales channels made him sell as well as the new products he introduced.

As assets grew, his company moved from its basement to a spacious and bright office.

His career is also thriving under his efforts.

He went online and his shop opened in Beijing.

In 2004, his online sales channels have been well done. At this time, he was keenly aware that many online consumer groups had created the demand for samples to see the physical stores. Moreover, the traditional consumers (real consumers who were different from online consumers) were also a large profit group. So he decided to open his shop from the Internet to the Internet, on the one hand, to meet the changing consumer demand of online consumers, and on the other hand, in order not to let the traditional consumer profit group.

With relatively abundant funds and mature sources of supply, coupled with his accurate location, the shops of the entity will be opened up.

He put his first store in the western suburbs Auto Parts City, the western suburbs Auto Parts City is a relatively mature Auto Parts City, where the strong popularity and traffic volume is the reason why he finally decided to place the store here.

Next, the rise in store sales proved that his choice was right.

After the first store got on the right track, his entrepreneurial enthusiasm rose again. In early 2005, he opened second auto parts stores in Xueyuan Road.

His store is located next to several major car sales companies, and this street has gathered some other auto product stores.

The accurate site selection has brought a great return to his shop again.

Here, I would like to make a special mention that the logistics channels and online sales channels he built up has not been abandoned because of the opening of his traditional shops. On the contrary, it is precisely because he has more than two sales channels that he has more advantages than other traditional shop owners.

The original logistics channel has now become the logistics channel of his auto parts shop. Others can not provide door-to-door delivery, but he can. When others deliver slowly, he will have to take a step faster than others. Others only observe their own traditional shops, but he owns several shops under the Internet. Besides, the online stores are complementary to each other, and all the consumers who are connected to the Internet will be able to build up his marketing Network.

He said that if the next development is good, he will continue to open three stores, fourth homes, and...

Epilogue

In 2003, he bought a two bedroom house outside Beijing's North Fourth Ring Road, and bought a Fukang car belonging to him in 2004.

Today, he already has nearly one million fixed assets.

He said he bought a car just to make his wife and new born child (married in 2004 and have children in 2005) better off.

In many ordinary people's eyes, he is already very successful, but he is not satisfied with this.

He is always alert to the changes in the market, and resolutely advances in his entrepreneurial career.

He always said, "I can't stop, and I can't slow down the pace of going forward. Once I stop, someone will go beyond me. I can't slow down. If I slow down, someone will catch up with me at once.

"Never stop, always faster than others", so that after graduating from University, he started to start business and he finally succeeded.