Three Step Pformation Of Wenzhou Footwear Industry

January 24th, China has always been footwear products.

Internationalization of footwear industry in Wenzhou

There are nearly 4000 shoe enterprises in Wenzhou, about 400000 of them are employed, and shoes account for more than 25% of the total output of the country. The number of shoe brands in Wenzhou is about 50% of the total.

Wenzhou footwear enterprises have a high degree of dependence on foreign trade. According to the survey, about 45% of the export sales of footwear enterprises account for more than 80% of the total sales of enterprises. Therefore, the change of the international business environment has a great impact on the footwear industry in Wenzhou.

In today's international trade situation is not optimistic about the background, Wenzhou shoes exports in 2010 still achieved a small increase, mainly benefiting from the adjustment of the export tax rebate rate, the supporting advantages of regional industries and the brand awareness of Wenzhou shoe enterprises, and the improvement of R & D awareness.

The financial crisis has accelerated the survival of the fittest process of Wenzhou shoe enterprises. Enterprises have grown and matured in the crisis, and the industrial level of the whole industry has been upgraded and subdivided.

The overseas market of footwear industry in Wenzhou is mainly distributed in the United States, the European Union and Russia. The first two parts of the trilogy of internationalization are Wenzhou shoe enterprises. The first step is to set up a trading company to understand the market, accumulate funds and choose product development as a breakthrough, such as the Dongyi shoe industry, and discard Russia's "grey market" to export to the European Union. The second step is to set up pnational group companies with overseas R & D centers, production bases and world sales networks, such as Kangnai shoes, more than 80 brand stores in developed countries such as France, Italy and other European and American developed countries; the third step is to list on overseas stock markets and form economies of scale.

It is understood that the leading enterprises in Wenzhou footwear industry, such as AOKANG and red dragonfly, have already made preparations for listing.

The internationalization of Wenzhou footwear industry is usually done through three channels: direct export, foreign investment in factories or acquisitions, and OEM OEM.

A review of the global footwear industry's pfer path has been made since the 90s of last century. The world shoe center has been pferred from Japan, China, Taiwan and South Korea to Guangdong and Wenzhou, where production costs are relatively low.

Since 1996, China has become the world's largest footwear production and export country.

However, because of the late start of the Chinese enterprises' internationalization and the widespread lack of overseas investment experience, most shoe companies are only at a low level of internationalization so far, and very few shoes making enterprises have actually invested in foreign investment.

The survey of the internationalization of Wenzhou shoe enterprises shows that about 5.72% of Wenzhou shoe enterprises are in the international strategic stage. About 1/3 is in full domestic marketing stage, while the middle half is only exported as the primary internationalization means of enterprises.

In the way of outward internationalization, although a small number of enterprises began to build production enterprises or Transnational R & D institutions overseas, OEM, proxy export and self export are still the main ways for Wenzhou shoe enterprises to export.

The internationalization strategy of Wenzhou footwear industry

1, tap the market potential and actively invest overseas.

In this process, powerful enterprises should adopt various ways to explore the international market, tap the potential of the market, and optimize and reconfigure and reconfigure the value added industries with different added value in the global scope, so as to expand the share of China's footwear products in the international market.

With the sustained and rapid development of China's economy, the future development of shoemaking industry based on low labor costs will be restricted. The world footwear industry will continue to shift to areas with lower labor costs, such as India, Pakistan, Thailand and Vietnam.

If shoemaking enterprises in Wenzhou want to win in the fierce international competition, they should follow this trend, actively invest abroad, and seek cooperation in the target countries.

This will not only reduce the production cost of products, alleviate the pressure brought by the rising labor costs in China, but also ease the non-tariff barriers and further reduce export costs.

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2, integrate resources to control the core link of shoe industry.

The footwear industry can follow the upgrading path of global value chain to choose the most suitable resource integration mode. Combined with the successful experience, it further expands its integration effect and extends the comparative advantage already possessed to the competitive advantage of international manufacturing.

For example, in the lower reaches of the global footwear industry value chain, namely, brand and channel segments, we can find countries and enterprises with great market potential to invest abroad or buy local shoe enterprises; in the upstream of value chain, that is, R & D and design links, we can carry out overseas joint venture operation by means of technical cooperation and exchange; while the middle value chain, which is still a comparative advantage, that is, processing and manufacturing, can be pferred at home and abroad at the same time, and we can make full use of western resources advantages and expand employment. We can learn from other shoemaking enterprises abroad and gradually pfer to countries with low prices of resources, labor and other factors.

Through the integration of these three aspects, all shoemaking enterprises in the world will become a part of the global footwear industry, and Wenzhou will have the opportunity to control the core of the global footwear industry.

3, technological upgrading, low carbon economy road.

With the development of low carbon society, people's ecological concept is becoming more and more intense. All countries strongly appeal to manufacturers to promote energy conservation and emission reduction, and develop low-carbon economy. Low carbon economy is becoming a new economic growth point.

At the same time, affected by the energy crisis, countries all over the world have increased investment and support for new energy research and development.

Wenzhou shoe enterprises can upgrade their products' technological content, increase their added value, lower their carbon economy and improve their core competitiveness.

For example, shoe sole material, shoe upper fabric and glue are widely concerned.

According to the survey, most of the adhesives used in the shoemaking process are solvent type. The shoe making industry has a large number of organic solvents discharged into the atmosphere every year. These organic solvents will be photooxidized to form a large amount of photochemical smog and acid rain after entering the atmosphere, which will cause serious pollution to the environment.

At the same time, the solvent of the adhesive can not be recycled in the process of using, which will cause huge waste of resources.

China has a large number of high-tech talents, and water based adhesive arises at the historic moment.

However, water-based adhesive requires a longer drying time and higher drying temperature, and the drying process requirements are strict.

Some shoe enterprises in Wenzhou have made substantial actions in saving resources and reducing carbon emissions. They try to control pollution sources, apply energy scientifically and rationally, and strive for great progress in pushing shoemaking technology.