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Next Sales In Christmas Season Are Lower Than Daily Sales.

2011/1/21 18:18:00 125

Anticipation Of Christmas Season

At the beginning of January, Rod Wolfson, the owner of the British leisure brand Next, said that the retail chain store lost 22 million pounds due to bad weather, while its sales promotion activities and Next's own mistakes also made Christmas sales lower than expected.


According to wolf, important in December 2010.

Sale

During the period, compared with the same period last year, sales of the UK's second largest clothing chain corporation declined, as analysts speculated, and sales fell by over 10% on the same scale.


He also said that in the past 1 months, the shops of Next brand have been closed, and Scotland and Northern Ireland are the most serious.

But its family shopping catalog business brings more than 25% group buying, because people can shop without going out, but these family customers are worried about whether their goods will arrive on time.


He believes that the most prosperous business district in the town has more promotional activities than last year.

some

Supplier

Retailers are disappointed that retailers have fewer orders for the best selling clothing and are not able to reorder on time.


Despite snowfall interrupting sales, Wolfson said it was no big deal for Next, which has annual sales of 34 billion.

In the 5 months before Christmas, group buying was flat.

However, when the store size sales fell by 6.1%,

Group buying

Sales surged by 9%.


The company said that the tightening of costs means that profits will rise from last year to 540 million pounds to 550 million pounds.


Mr wolf thinks that raising the surtax in Britain is the safest way to help make up for the loopholes in public finances, but for 2011, the outlook for retailers is uncertain because they do not know what consumers are saying about the rise in clothing, food and fuel prices.

In order to maintain its net profit, Next has raised its product price by 8%. It aims to add 20% of the surcharge and other cost pressures, such as the surge in cotton prices and the rise in labor costs in China.


The government's influence on consumer spending is not obvious. They still need to have a comprehensive understanding of the impact of price increases on aggregate demand.

He thinks that this will exceed people's consumption and buy products purchased by them.

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