Campus Magazine Sells &Nbsp; In Just One Year, It Brings 300 Thousand.

In many student dormitories of Xiasha University Town, you can see a book called "Shang". University "Free magazine" is not only beautifully printed but also rich in content. There are not only entrepreneurs' entrepreneurial stories, star students' exclusive interviews, but also student information. The magazine makes money by advertising.

The Hangzhou Shang pin culture media Co., Ltd., which is the magazine, is located on the 12 floor of the media tower, Zhejiang University of Media and Communications. In just a year, Shang university has brought 300 thousand yuan to its founder Fang Hebing.

Facing failure has been insisting.

Fang Hebing is a graduate of Zhejiang University of Media and Communications in Chunan in 2007. Wearing black rimmed glasses and wearing a black T-shirt, he is only 25 years old, and he is not mature enough to match his age. This maturity comes from several times. Entrepreneurship Honing.

Before graduation, he did "Beingmate", and a TV station wanted to sign with him. "At that time, I was impetuous and wanted to start my own business. When I talk with my classmates, I begin to play the game. Fang Hebing said that at that time, he chose to be a film and television distributor, and now he dare not think about it. He has to invest heavily, experience less and lack connections, and he will not be able to do it in half a year.

After that, the team dispersed and the cost was gone. Before the Spring Festival of 2008, Fang he was penniless.

"Go for a rush or find a job? After the new year, I still choose the former." Fang Hebing tried to make an active carbon business, selling car fuel economizer. Last All failed.

500 thousand students in Hangzhou

By chance, he eyed the university market. In September 2008, Xiasha university dormitory had the first "Shang University".

"Send seven thousand or eight thousand copies, printing costs are expensive, the cost of a single copy is high, it is hard to start advertising at first, and being rejected at home is a common occurrence." In the first phase of the magazine, Fang he lost a lot of money. Fortunately, some people liked the project and joined it, and he had the capital of "insistence".

Afterward, Shang university has more and more attention on campus, and advertisers are also increasing.

On the desk of Fang Hebing's office, there are several "Shang University", two months. The latest issue is the September special issue of freshmen. 120 thousand copies were sent in this period, and the cost of printing and distribution was about 300000 yuan. Even so, magazine advertising has brought profits to the Shang Cai media.

"Advertisers feel effective and will naturally take the initiative to find us." Fang Hebing confidently said.

When the "bridge" between campus and enterprise

"Now is only the beginning." Fang Hebing said that the key to success in Shang university lies in two fists, one is the team, the other is the magazine.

"10 universities in Xiasha, I have more than 20 backbone members in every university. They provide magazine manuscripts, magazine distribution, and enterprises do not need them when they are doing projects in schools." Fang Hebing's practice is to popularize advertisements and all kinds of preferences in magazines, and promote them to students in the field.

"I came from the student stage, and I have deep feelings for the campus. My team and I hope to help more students grow together when they are in charge of the business." Speaking of this, Fang He Bing could not help swinging his fist. Standing at the foot and thinking about the future is the direct impression of the young business owner.

"From students to students." The aim of Fang He Bing is to build a bridge between the campus and the enterprises.

"Bridge" is now a magazine, but certainly not in the future. "Where? We have begun to try and estimate that tens of millions of business revenue a year is still being prepared and inconvenient to disclose." Fang Hebing said.

How far away from success?

To achieve the "triple win effect"

Comments: Vice President of Hangzhou Young Entrepreneurs Association, Wu Jian, chairman of Haiwei group

Fang Hebing is a college student with certain social experience. Before setting up this magazine, there were two entrepreneurial experiences and strong tolerance for failure. But lack of enthusiasm and lack of action.

I am looking at this magazine. If I want to be bigger, there are not many things for students. We should not only consider the needs of students, but also pay attention to what the enterprises and advertisers need, and finally achieve the "triple win effect" which is beneficial to the enterprises, to the students and to themselves.

In the early days, his position was relatively high, and now he is constantly adjusting and pragmatic. I believe that such a college student can succeed.