2011 China'S Garment Industry Has Opened Its New Ten Year Chapter

The past five years have been the most complex five years of China's garment industry, and the five most difficult and difficult problems.

From 2005

These five years are the fastest growing five years of our growth. It is the fastest growing five years for Chinese brands. The industrial values are becoming clearer, the overall quality of the industry has improved significantly, and the pace of industrial upgrading has been greatly accelerated. China's apparel industry has come to a new stage.

In 2011, it opened a new ten year in the new century, and opened a new prelude to the dream of China's clothing power.

From cost competition to value competition, it has become a new mission of China's garment industry.

Adjusting the industrial structure, changing the industrial form and realizing the creation of brand value are the basic methodology for China's garment industry to meet the new strategic opportunities.

In the next five years or even ten years, we must be soberly aware that the level of development of our industry is not enough to meet the increasing cost of our own and compete for the high point of the international industrial supply chain.

In the next five years or even ten years, we must soberly see that this is a rapidly changing era. A new era of new technology, new culture and new marketing will bring about a profound change in the mode of production, the mode of exchange and the way of consumption.

In this era, the clothing industry is not only a livelihood industry, but also a fashion industry, a cultural and creative industry, a modern urban industry and a high-tech application industry.

In this era, challenges and opportunities coexist, and competition and cooperation exist together.

We must keep pace with the times and plan and realize industrial upgrading with a sense of urgency.

In the next five years or even ten years, we must raise the brand flag.

In the next five years or even ten years, we must actively seek new paths for brand development and firmly establish brand new values.

While practicing the four in one brand values, the clothing industry should also highlight two basic points: scientific and technological progress and cultural creation.

Technology is the cornerstone, culture is the support, and brand is the embodiment of value.

The development of science and technology, especially the development of information technology, is changing and will revolutionize the industrial form and brand mode.

We must seize the opportunity of science and technology development and promote industrial development.

Cultural creativity is a more urgent and arduous task for us.

As the spirit and soul of the brand, culture comes from the in-depth understanding of the target consumers, the constant adaptation to the upgrading and change of consumption, and the continuous satisfaction of the pursuit of multicultural aesthetic experience.

In the next five or even ten years, we need to create a brand innovation system in an all-round way so as to ensure the systematic operation of technological progress and cultural creation.

The key to the construction of innovation system is resource integration, including domestic and international resources, as well as industries and various cross-border resources.

We should seize the opportunity to enhance the ability of resource integration and create brand innovation system with the global vision and thinking and the spirit of continuous innovation.

In the next five years or even ten years, we should concentrate our resources on product research and development, increase R & D efforts, and rapidly increase the added value of products.

Brand innovation first is product innovation. Only when products increasingly reflect technological progress and cultural creation, can the brand really start to build value.

Product innovation is not only the embodiment of brand value, but also the foundation of all innovation.

Any innovation without product innovation is passive water.

In the next five years or even ten years, the China clothing association will face new situations and new demands. In response to new functions, we will further improve the service system, strengthen teamwork and cultural construction, enhance our services with ideas, ideas, work contents and work methods, so as to better promote the healthy development of the industry.

Time and tide wait for no man.

In the next five or even ten years, as long as we build on soft power as the basic point and unremittingly, I believe that the dream of China's clothing power will surely come true soon.