A Week Review Of World Footwear, Footwear And Footwear Industry

Editor's note: at the end of the year, the Chinese footwear industry is facing multiple difficulties. Is the shuffling era really coming? The shortage of labor is bothering the shoe companies, but the shoe companies are experiencing a "layoff fever". Lining has also begun to change sales channels, which indicates that it is imperative to reform the brand marketing channels for moving shoes in the future.

Introduction: January 10th is another end of the year, and China's footwear industry is facing unprecedented challenges.

Under the impact of factors such as labor shortage, rising price of raw materials, appreciation of the renminbi and quickening the pace of industrial pfer, many unstable factors are not only brought to the sales of footwear industry, but also an embarrassing role for the survival and development of the footwear exhibition industry, which indicates that the era of big shuffle of Chinese shoe and exhibition industry has arrived.

Introduction: on January 11th, China's prefecture level cities and even some developed counties and county-level cities often had similar scenes on the streets. In the commercial streets, Lining or Anta or other sports brand shops occupy the largest volume of people's traffic, and less than 100 meters away, there may be two or more of the same brand sporting goods stores.

Introduction: in January 12th, for many shoe enterprises, especially the processing shoe factories in the Pearl River Delta region, the root cause of serious labor shortage this year was actually buried two years ago. In 2010, the lack of labour in the PRD reached more than 2 million, and factories were worried about hiring workers.

In 2008, it was also in the Pearl River Delta that the financial crisis struck the order of shoe factories, and factories cut down the cost of workers in order to save costs. At that time, some shoe factories laid off more than 50%.

Introduction: in January 13th, throughout the footwear market, sporting goods enterprises are entering the adjustment period relying on the new store's thickening sales performance. Compared with the previous popularity, sports products are now entering the bottleneck era. The pformation of sports shoes brand marketing channels is imperative in the future.

Introduction: in January 14th, the cost of RMB appreciation, labor and raw materials and other costs continued to rise.

Shoe companies have just received the latest information. The EU's anti-dumping lawsuit against Chinese shoes began in 2005, after six years of trial, and is expected to end in March this year.

Once the anti-dumping duty of up to 16.5% is cancelled, it is undoubtedly good news for many Chinese leather shoes enterprises exporting to the EU.