Tongxiang Shoe Enterprises Are Getting More And More Prosperous In Winter.

　　 Since the beginning of winter, the cotton shoes business in Tongxiang has become increasingly prosperous. No matter how big factories and small factories are working overtime, the bosses who are doing business are all very inconceivable.

In the past, very few customers came to Tongxiang after September, but in 2010, the number of customers who came to order was more and more, and a large number of them came together. According to the shoe factory owner, even if there were customers in the past, they could not read the order, but this year they would basically place orders. In the middle of October, most of them came from northern customers, and most of them were cotton shoes. high boots The wholesale price is around 140 yuan, and the whole leather boots are between 150 yuan and 160 yuan, and most of them are the first to take the initiative to come to the door. This kind of sign is quite puzzling.

It is understood that the customers to Tongxiang are mostly running in Guangzhou and Chengdu. Although Tongxiang shoes have certain advantages in price, there is still a certain gap between the styles and the production processes compared with Guangzhou and Chengdu shoes. Therefore, placing orders for price advantage seems not the main reason. According to analysis, it may be because of the popularity of Tongxiang shoes in recent years, coupled with the strengthening of the publicity of footwear industry, whether in the northern market or in the industry, Tongxiang women shoes have established a good reputation and reputation. More and more people begin to understand and understand the advantages and charm of Tongxiang shoe industry.

In addition, a large number of customers will pour into Tongxiang. Another important reason is that the measures taken by the government in Wenzhou, Guangzhou, Chengdu and other places are related. For the northern customers, it is the best time to sell cotton shoes, but they can not get them, but in desperation they can only choose Tongxiang.

Although the shoe industry in Tongxiang is booming, it is not easy to talk about the business situation and profit situation of many enterprises. Many bosses are not relaxed. The boss said, "now the workers are demanding to eat well, live well, have a good rest, and have a high salary. Customers demand good style, good quality, low price and less money, so business is hard to do." Recently, when I visited some domestic shoe manufacturers in Northern Zhejiang, I heard many owners reflect the recent confusion in shoe prices.

Recently, the price of shoe making materials has risen by 10%. Shoe upper The price of leather has risen by nearly two yuan per square foot. Heel The products such as glue, shoe box, film base and so on are also increased by 0.3 yuan to 0.5 yuan on the basis of the original price, which means that the cost of producing a pair of single shoes is 5 yuan to 8 yuan higher than the original ones. If the wages of the workers are increased, the production cost of each pair of cotton shoes will also increase by about 10 yuan.

According to common sense, the rise of raw materials does not matter, as long as the finished products will follow the price rise, but for enterprises, it is far from being so simple. The owners said, "we have already sent out all the shoes, and all the customer orders have been signed. The price has been fixed. Although there is no formal contract, the order is signed by both parties, which is the same as the contract, and it is impossible to raise the price halfway. Therefore, for manufacturers, it is only possible to bear this loss alone, to maintain good relationship with customers and reduce profits. Some time ago, many enterprises were confident that they could make a big profit in the first half of this winter, but this situation has disappointed manufacturers. "Our expectations are not too high this year, and it will be good if we can last year." This is the real idea of many enterprises.