Shake Off Shoes And Turn Into New Fashions Abroad.
Release shoes are commonly known as 50 training shoes.
It is the use of the Chinese people's Liberation Army since 1950.
standard
Military training shoes are widely used after being used for civilian use.
The release shoes are used by the masses of the masses for their convenience, practicality, weariness and low price, especially for low-income people, such as construction sites and farmers.
However, until 2007, a "OSPOP" was modeled on the release of shoes.
Gym shoes
But landed at the US at a price of 75 US dollars (500 yuan).
market
Become local
fashion
Tidal products.
From the United States, Germany, Italy, the United Kingdom to Mexico, Turkey, Israel and other more than 10 countries flourished at a time, sales from the first year of 5000 pairs, to achieve annual sales of nearly 10 million pairs, sales have been soaring.
A pair of domestic classic design shoes again overflowing overseas.
However, the modified shoes are overseas.
market
Sales are rising steadily in China, but in China
market
Even in the international arena
brand
In the same line of sports, few people are asking for an awkward contrast.
OSPOP is a New Jersey businessman from Shanghai, Waters in 2003.
street
Accidentally found the shoes worn by workers.
Waters found the Sirius shoe factory in Jiaozuo, Henan, following the factory name on the shoes, and then began a cooperation tour.
Waters invited designers to redesign and make large changes in the original version of the Sirius release.
The format is thin and more comfortable.
Insole
Gao Gang
Wrist guard
The fabric is light and elegant, with many color samples, high-grade raw materials, refined technology, and a printed word on the upper.
The design includes SKYOLF Sirius series and DARTUR Transcendence - Global.
brand
Net - series.
The strong rubber smell of the original release shoes is not worn. They are not smelly feet, have good air permeability, fall wet, wear resistance and comfort, and more importantly, have high grade.
fashion
Quality of products.
Strictly speaking, it is completely inferior to the original low-grade shoes, but suitable for westerners.
fashion
New products worn.
However, an international
fashion
After the return of Chao products, few people questioned.
senior
brand
Marketing expert He Qibo thinks, OSPOP
style
In the minds of consumers in China, there has been a deep, strong, low-grade and poor archive.
fashion
Location
The original archive must be erased.
This is why it is difficult for OSPOP to open in China.
market
The biggest reason.
And in foreign countries, there is no such embarrassment, which is brand new to them.
In China, the price of each pair of shoes is only 7 - 12 yuan, which is worn by street workers. Wearing OSPOP that is close to each other often gives people a sense of loss and identity.
On another level, Chinese young consumers are more interested in the West.
fashion
And China's excellent design can not arouse their interest.
They often think that the design of foreign countries is more valuable, and they prefer to have products with foreign tastes.
For young consumers in China, the so-called Chinese characteristics and nostalgia are not effective, but for foreign consumers, they are freshly designed and comfortable to wear.
The design of visual elements is the only way to become a foreign country.
Popular
Fundamental.
For those who think Chinese characteristics are
Popular
The dominant person may be disappointed.
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