NOVO&Nbsp; MANIA&Nbsp; 2011 Shanghai International Brand Clothing Exhibition

China's first international brand clothing exhibition with "youth, fashion and fashion" as its theme -- NOVO MANIA 2011 Shanghai international brand clothing exhibition will be re launched in Shanghai World Trade Center on March 9, 2011 -11, after the first trial in 2010. It will bring a new round of surprise to the Chinese fashion industry.

It is reported that NOVO MANIA 2011 will further improve and enrich the entire exhibition on the basis of the first session, and strive to create a diversified interactive platform in an all-round way, as well as the exclusive brand of the international fashion trend clothing exhibition.

According to the organizers, the exhibition area and the exhibitors' brands will achieve an increase over the first time.

The exhibition area will be less than 10000 square meters from last year to more than 18000 square meters in 2011, and it is expected to reach 35000 square meters in 2012.

At present, the completion of investment is nearly 80%, and there will be more than 150 top fashion brands from Europe, the United States and Asia.

It is worth mentioning that in last year's exhibitors, the VF group, the five hundred largest fortune group in the United States, is one of the largest apparel listed companies in the world. After last year's perfect cooperation, this year the exhibition brand expanded to six, including EASTPAK, LEE, KIPLING, THE NORTH FACE, VANS and WRANGLER. From the scale of visit, more than 5000 shopping malls and shopping centers and distributors are expected to come.

The biggest difference between NOVO MANIA 2011 and the first one is the combination of the hot topics of today's fashion and the spirit of NOVO MANIA slogan "YOUR GATEWAY TO NEW MARKETS (opening a gateway to the emerging market"), with the theme of "CROSSOVER" as the theme of this exhibition.

Whether it is the overall design of the exhibition, "The Big Red Kick", and the new exhibition area jointly presented by the first Pacific Davies (SAVILLS), the China retail real estate exhibition, all embodies the theme of "CROSSOVER".

NOVO MANIA 2011, China's retail real estate exhibition: NEW ELEMENT, NEW OPPORTUNITY new elements and new opportunities

In addition to the three big exhibition areas, such as "Denim cowboy frenzy zone", "Fashion &Chic popular wind area" and "Street &Sport Street dynamic zone", the new Chinese retail real estate exhibition area is presented together by the first Taiping Davies (SAVILLS), and more than 100 retail real estate developers, Department stores, fund companies and group enterprises will be introduced, which will fully display the industrial chain structure of the retail market, and provide a commercial platform for direct effective communication between the exhibitors, domestic dealers and domestic commercial real estate agents.

This not only helps further promote business cooperation, but also plays a positive role in promoting the development of China's garment industry, fashion industry and even the commercial real estate industry.

The introduction of China's retail real estate exhibition has made the NOVO MANIA 2011 diversified interactive platform more fulfilling, which embodies the concept of "interaction" and "integration" contained in the "CROSSOVER" theme. It emphasizes that it is a one-stop business platform for efficient communication.

NOVO MANIA 2011 Design -- "The Big Red Kick"

The German designer Josef Schiefer was specially invited to create and plan the overall design with the theme of this exhibition.

Around the theme of "CROSSOVER", from the Chinese Red Gate with great sense of line design at the entrance, to the natural atmosphere of the environment created by the concept of environmental LOHAS, the theme of "CROSSOVER" is perfectly interpreted from the perspective of overall architectural design and visual space.

At the same time, the designers also used a large number of Chinese elements in the details, showing the ingenious combination of eastern and Western culture and art, and the brilliant result of the cultural hybridity of "CROSSOVER".

Emphasizing the theme of "youth, fashion and fashion" is another major feature of NOVO MANIA. Under the current "CROSSOVER" theme, it interprets a pnational interaction platform that integrates brand and fashion culture. It is a "intersection" of fashion culture.

The appearance of the brand stands is also quite different from that of the past exhibitions, which is the same size and monotonous pattern. Instead, it presents the brand store image directly. It seems to be visiting a huge shopping plaza with international fashion trends.

At the same time, the participating brands will be free to deduce through art, music and technology, in order to highlight their brand style and concept of interactive activities, and to inject diversified elements into fashion and fashion.

The organizers will also specially select a new fashion show featuring special brands to show the trend of international fashion trends and the latest international fashion trends.

NOVO MANIA is committed to creating a trend of international fashion trends in Tokyo, New York and Paris in the future.

At present, some brands have been confirmed:

The first floor "Street &Sport Street dynamic area" has confirmed that the exhibitors include: ANYWALK, BILLABONG, CIRCA, DICKIES, FALLEN, FLY LONDON, MANHATTAN PORTAGE, LONDON, ","

The first floor "Fashion &Chic fashion district" has confirmed that the participating brands include: DELYLE, LESPORTSAC, THREADLESS, TOKIDOKI, etc.

The four floor "Denim cowboy frenzy zone" has confirmed that the international trend brands include: ABLE JEANS, ANDREW MCKENZIE, BRAY STEVE ALAN, CK JEANS, DANIELE DANIELE, ",", ",", ",", ",", ",", ",", ",", ",", ",", ",", ",", ",", ",".